Indian consumers today are increasingly becoming conscious of their lifestyle, including food and beverage choices, in some cases prompting a shift from colas to healthier options such as juices, milk-based flavoured beverage
Amongst the first movers in the OTT space, Hotstar has been building a differentiated proposition for its free and premium users comprising local and international TV shows, movies and live sports, helping it cross 175 millio
Music Broadcast Limited, which operates Radio City, has been seeing some exciting times lately, given its merger with Jagran Prakashan Group, picking up frequencies strategically in the first batch of the FM Phase III auction
Be it the gritty reporting of Barkha Dutt or the fiery attitude of Arnab Goswami or the sharp business acumen of Raghav Bahl, the Indian news genre has been defined by these personalities over the last few years.
Under a new leadership, Discovery Communications India is crafting a blueprint to regain relevance in the television domain with its foray in the sports broadcasting space through the launch of DSport.
People are fed up with slow load times, intrusive ads, poor creative quality and too many ads following them round the internet. We need to clean up the UX of serving ads and make it less painful for users.
Cohesive offerings by agencies are the need of the hour with technology impacting all media channels equally. This was an important factor for Dentsu Aegis Network’s mcgarrybowen as it entered the Indian market with Dentsu
From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashba
With a shift towards mobile and video advertising on the back of increasing mobile users and improved digital infrastructure, an independent and transparent measurement system is the need of the hour to help marketers allocat
Gaming, betting and lotteries contribute heavily to the development of Sikkim and in fact, it is the only state to allow sports betting in the country under regulation, stated AIGF at a panel discussion held recently in the s
Geo-targeting of ads on TV is a significant way of unlocking the hidden potential of available ad inventory. While
still in its infancy in India, it has the potential to help broadcasters tap into a much wider pool of adver
One of the largest media companies in the world, Walt Disney, is laying its focus on India by bringing back its former chief Mahesh Samat in a bid to lead, stabilise and further grow its business in the country.
The single biggest thing in India that is different from other countries is the percentage of sales still done through physically small stores and one or two independent operators. There are regulations being lifted, but I do