Chandni Mathur

Articles By Chandni Mathur

153 Articles

Take 5 with Vivek Srivastava

'My current favourite is an eight-part documentary series, The Cuba Libre Story.'

Lifestyle News

Packaged juices play the health card for growth

Indian consumers today are increasingly becoming conscious of their lifestyle, including food and beverage choices, in some cases prompting a shift from colas to healthier options such as juices, milk-based flavoured beverage

Industry News

In OTT space, Hotstar CEO Ajit Mohan says ‘We want to re-invent the experience on digital’

Amongst the first movers in the OTT space, Hotstar has been building a differentiated proposition for its free and premium users comprising local and international TV shows, movies and live sports, helping it cross 175 millio

Industry News

Cello India’s latest TVC presents its new Exam Expert range and scores well on the creative aspect

Taking into account the ongoing exam period, Cello sure has its timing right, getting a headstart over competition with its advertising.

Industry News

Monetising radio on digital is still a challenge: Apurva Purohit, Director, Music Broadcast

Music Broadcast Limited, which operates Radio City, has been seeing some exciting times lately, given its merger with Jagran Prakashan Group, picking up frequencies strategically in the first batch of the FM Phase III auction

Industry News

Lenskart TVC tries to change mindsets about eyeglasses in a ‘cool’ way

The TVC presents a conversation between a young woman and man in a club, where the man tries to chat the lady up but gets spurned.

Industry News

Factual entertainment channel Sony BBC Earth to launch in India on March 6

Factual entertainment channel Sony BBC Earth will debut in India on March 6, 2017 at 8 pm, with a promise of 19 hours of original content per week.

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As Arnab Goswami, Raghav Bahl and Barkha Dutt set up their own ventures, here’s how they intend to disrupt yet again

Be it the gritty reporting of Barkha Dutt or the fiery attitude of Arnab Goswami or the sharp business acumen of Raghav Bahl, the Indian news genre has been defined by these personalities over the last few years.

India News

Discovery’s Karan Bajaj takes to 3-pronged strategy, looks to power channel into top 3 in India

Under a new leadership, Discovery Communications India is crafting a blueprint to regain relevance in the television domain with its foray in the sports broadcasting space through the launch of DSport.

Industry News

Repackaging Bengal’s sweetness: West Bengal Tourism​​ attempts to woo NRIs and foreign nationals

In its first ad film since an identity shift to Experience Bengal, West Bengal Tourism attempts to woo NRIs and international tourists, but Shah Rukh Khan’s presence seems to be a force-fit

Lifestyle News

Uber, Ola Meru add value services, but have they spread themselves too thin?

In a battle of incentives, cab aggregators Uber, Ola and Meru are stepping over themselves to provide various value-added services. But with multiple offerings, are they spreading themselves too thin?

Industry News

Digital advertising: “We need to clean up our act of how ads are served,” says Unruly’s Vijay Kunduri

People are fed up with slow load times, intrusive ads, poor creative quality and too many ads following them round the internet. We need to clean up the UX of serving ads and make it less painful for users.

Industry News

Happy mcgarrybowen: Dentsu’s new collaborative community

Cohesive offerings by agencies are the need of the hour with technology impacting all media channels equally. This was an important factor for Dentsu Aegis Network’s mcgarrybowen as it entered the Indian market with Dentsu

Industry News

Social media for business: Facebook, Twitter to Snapchat, here’s how companies are going beyond the hashtag

Transitioning from simply connecting people to building business ecosystems, social media platforms are wooing brands with various offerings and metrics. And brands are having a field day!

Industry News

From Snapdeal-Aamir Khan, Baba Ramdev to Cyrus Mistry, here is the definitive list of newsmakers of 2016

From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting pot of headlines for the Indian corporate, media and advertising world. BrandWagon presents a flashba

Industry News

Failing to impress

Sonata’s debut ad for its ACT range of watches borders on being a product demo and fails at building the connect

Industry News

‘Measurement has to be run by a third party’

With a shift towards mobile and video advertising on the back of increasing mobile users and improved digital infrastructure, an independent and transparent measurement system is the need of the hour to help marketers allocat

‘Measurement has to be run by a third party’

Gaming industry: FDI, legal betting on AIGF agenda

Gaming, betting and lotteries contribute heavily to the development of Sikkim and in fact, it is the only state to allow sports betting in the country under regulation, stated AIGF at a panel discussion held recently in the s

Gaming industry: FDI, legal betting on AIGF agenda

Sony goes for image/content makeover, looks to capture the heart of the entire household

Sony Entertainment Television has changed its on-air look with vibrant colours and a new anthem as it refreshes its positioning to appeal to the entire household through a gamut of new shows

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It’s easy to create content, tough to build the business, says Sattvik Mishra

Having launched it as an experiment, Sattvik Mishra and his friends only woke up to the vast possibilities of ScoopWhoop when their second article on Game of Thrones went viral in 2013.

Industry News

A breath of freshness

The launch campaign for Wrigley India’s Doublemint brings in some degree of newness to the category, which has so far relied on cheeky humour

A breath of freshness

Geo-targetting of ads on TV: Here’s how broadcasters can expand the ad pie

Geo-targeting of ads on TV is a significant way of unlocking the hidden potential of available ad inventory. While still in its infancy in India, it has the potential to help broadcasters tap into a much wider pool of adver

Industry News

Geo-targeting: The next big thing in TV advertising?

Idea still in its infancy in India, but can help broadcasters tap more advertisers

Industry News

After Siddharth Roy Kapoor exit, Disney India brings back Mahesh Samat to put house in order

One of the largest media companies in the world, Walt Disney, is laying its focus on India by bringing back its former chief Mahesh Samat in a bid to lead, stabilise and further grow its business in the country.

Industry News

eBay India takes a leaf out of the ’empowerment’ book

In its first TVC in three years, eBay India tries to break the mould with the now overused theme of empowerment, in an attempt to rope in new customers

Industry News

Don’t see India quickly becoming highly consolidated retail market: David Roth, CEO, The Store, WPP EMEA & Asia

The single biggest thing in India that is different from other countries is the percentage of sales still done through physically small stores and one or two independent operators. There are regulations being lifted, but I do

Industry News

Sri Adhikari Brothers poised to unlock shareholder value: honcho reveals growth strategies

One of the oldest names in TV production and broadcasting business, Sri Adhikari Brothers (SAB Group) has seen many ups and downs over the years.

Industry News
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