Chandni Mathur

Articles By Chandni Mathur

153 Articles

Face off: Hyper-competition in English news is the real issue, says MK Anand MD & CEO, Times Network

Times Network recently had a spate of channel launches and re-launches, in a bid to expand its portfolio. It also saw increased reach and subscription revenues post its split from One Alliance.

Face off: Hyper-competition in English news is the real issue, says MK Anand MD & CEO, Times Network

Shopping on Bollywood boulevard

Unlike the West, Bollywood film merchandise is still a negligible part of the overall movie business for studios. With films gaining more relevance, what is the roadblock here?

Shopping on Bollywood boulevard

Bollywood still to hit it off with merchandise business

Unlike the West, Hindi film merchandise meagre part of overall revenues

Industry News

Our Take: Thirsty for more

Coca-Cola’s Indian rendition of its new global campaign, Taste the Feeling, lacks originality and a local connect

Industry News

IPL changes advertising tack with Ek India Happywala

This season’s campaign comprises seven films which veer away from the signature loud tone of voice associated thus far with the property

IPL changes advertising tack with Ek India Happywala

Lays ad review: Broken record

Although Lay’s’ latest ad is visually appealing, the creative route is far from new. The sea/boat setting coupled with the ‘temptation’ for the product is a reminder of another brand from the PepsiCo stable

Lays ad review: Broken record

Face Off: Women comprise 23 per cent of our buyer base says Radhika Aggarwal, Shopclues

Launched in July 2011, managed marketplace ShopClues recently received Series E funding from Singapore-based sovereign wealth fund GIC and existing investors Tiger Global and Nexus Venture Partners, enabling the e-commerce br

Face Off: Women comprise 23 per cent of our buyer base says Radhika Aggarwal, Shopclues

The new ‘TV channel’

Twitter is moving from being just a noticeboard to a tool for broadcasters, where they can dish out content and engage with audiences simultaneously. A look at how the space is panning out.

The new ‘TV channel’

Twitter tools change the game for TV broadcasters

In recent times, TV channels have been using Twitter's suite of products including Twitter Native Video, Twitter Amplify, Twitter Challenger app...

Twitter tools change the game for TV broadcasters

Our Take: Smart advertising?

Titan’s debut ad film for its smartwatch range Juxt is entertaining, but lacks strong messaging.

Industry News

The next big thing

The entry of global players like Netflix is disrupting the OTT (over-the-top) digital content ecosystem. But is India ready for sophisticated action in this space?

The next big thing

Online video gets an OTT push

With the entry of Netflix, the over-the-top (OTT) space in India may be seeing a flurry of activity, but when compared with other countries, things are still in a nascent stage.

Industry News

“We are keen to explore the kids genre”

In the last few years, Sony Pictures Networks India (SPN) has been making aggressive investments into both existing as well as new businesses, even as its flagship Hindi GEC is under pressure.

“We are keen to explore the kids genre”

Striking an emotional chord

The commercial presents the story of a couple where the wife tries to cheer up her sick husband,with comforting food.

Striking an emotional chord

Face Off: ‘On digital, count on younger demographic’

Our primary goal is to entertain and put content that equally attracts the head and the heart. we want to do stuff which is very real and contextual. This could be fiction or reality, says B Saikumar, Arré co-founder & MD

Industry News

No more kidding around

Kids programming on TV has witnessed an increase in viewership, entry of new players, growth in local content and improved ad sentiment. But how profitable is the genre?

No more kidding around

Rivals unruffled by Netflix India entry

Long way to go before it’s a threat to domestic players

netflix News

Blink and you miss it

KOOVS’ debut TVC takes viewers on a fashion journey across the world, but fails to create an impact

Koovs Ad News
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