With the changing consumer landscape, India’s homegrown vada pav chain Jumboking has recast its staple product into a modern Indian…
Black Mirror is the most awesome dark depressing show you can ever watch. I recommend starting with the last episode…
Luminous’ latest TVC for its range of fans is gripping and delivers a good dose of laughter. But will being…
Realising the massive potential in India, Chinese smartphone brands have been aggressively increasing their presence in the market.
The Indian GEC space has been seeing some innovative concepts and engaging narratives. Be it the recreation of Mahabharata or…
The ad further talks about the transition from offline to online shopping by showcasing a man searching for a certain…
Dan Frugtniet, VP, Licensing & Business Development, Viacom International Media Networks
Attempting to give sports education its due importance, Tata Tea’s latest TVC for Jaago Re 2.0 stretches its social responsibility…
With the live events space proliferating, brands are going beyond vanilla sponsorships to drive engagement with audiences in India.
Brands don’t see activations translating into big numbers immediately, engagements help build the buzz and the brand name.
Still in their infancy in the growing QSR segment, doughnut chains in India are looking to offer an expansive product…
James Murdoch’s commitment to change and ability to take risks is what inspires me, says Tarun Katial.
For Sony Pictures Networks India (SPN), the sports bouquet is shaping up as one of the largest in the country.
The TVC shows how those riding in an Uber are made to feel comfortable with its drivers looking to take…
In a refreshing move, Federal Bank’s latest campaign is laced with humour and breaks away from the typical ad template…
Just like the humble masala dosa, digital content too is reaching places! Smartphone penetration coupled with the comfort of viewing…
By creating original content in regional languages, OTT players aim to widen their audience reach.
While the challenges for Indian television’s home shopping channels pile on amidst talks of consolidation and the growing e-commerce pie,…
