Chandni Mathur

Articles By Chandni Mathur

153 Articles

Twitter’s India strategy; here’s what the social media firm plans to do to provide greater access

We have seen interest from brands in experimenting with the concept and there are some who have asked how they can integrate 280 characters in their brand campaigns.

video, live video, twitter, social media, twitter video, twitter live video, industries, industries stories, brandwagon, brandwagon stories News

Brick by brick: Viacom18’s growth mantra

A decade into the game, and Viacom18 finds itself now taking calculated steps to have more segmented offerings and develop an ecosystem to be present across platforms,

Viacom18, Viacom18 Media, ZEEL,  Star India, Sony Pictures Networks, Media, TV broadcast, MTV, MTV Beats, Vh1 News

Structured growth for Viacom18

The challenge is to balance and build the portfolio to reduce dependency on Colors. Vats highlights that five years ago when he took over the reins of the network, 80% of ad revenue came from Colors.

Structured growth, Viacom18, Indian television space, Sudhanshu Vats, Viacom 18 Media, OTT platform Voot, ZEEL, Star India, Sony Pictures Networks News

Face Off: With Z5, Ozee and Ditto will cease to exist, says Punit Goenka, Amit Goenka of ZEEL

When there is no revenue, it’s better to cut your losses than to try and flog a dead horse (Zindagi). We realised that soon enough and we took those decisions.

Face Off, Z5, Ozee, Ditto, Brandwagon, Brandwagon stories, industry, brandwagon stories News

Starbucks India: Brewing growth into coffee cups

Five years and 100 stores later, Starbucks continues to focus on growing its footprint in India as it launches in Kolkata, while introducing some new initiatives for growth.

starbuck, starbucks growth, starbucks india business growth News

Review corner: For the sake of purity

In a bid to educate consumers about the quality of salt, Tata Salt’s latest TVC borrows a rather done-to-death creative route from the ‘90s

tata salt advertisement review, evalution of tata salt advertisement, brand wagon review corner News

Like Share Hired

Social media platforms are increasingly emerging as a major source for attracting, recruiting and engaging with potential candidates across sectors.

Like, Share, Hired, McDonald, Snapchat, social media, BrandWagon, BrandWagon stories News

Social media emerging as most popular channels for job seekers

Facebook, LinkedIn, Twitter emerging as most popular channels for job seekers today

Social media,  job seekers, Twitter, LinkedIn, facebook, PepsiCo India, Randstad Employer Brand Research,social networking sites   News

Chick magnet for the budget conscious

A new commercial by Set Wet gel looks to position hair gels as a cool product to score some brownie points with women, recycling the age old thought but with a strategic twist.

magnet, advertisement, India News

Jumbo aspirations for the desi burger

With the changing consumer landscape, India’s homegrown vada pav chain Jumboking has recast its staple product into a modern Indian burger and plans to take it big nationally, come 2019.

Jumboking, Jumboking burgers, desi burger, Burger King, KFC, McDonald’s, Indian vada pav brand, Jumboking Foods, Dheeraj Gupta, indian burger, fast food dish, indian fast food dish, Wazir Advisors, Jumboking turnover, juboking loyalty programme News

Take 5 with Vivek Bhargava CEO, DAN Performance Group

Black Mirror is the most awesome dark depressing show you can ever watch. I recommend starting with the last episode of season three and watching it backwards.

Vivek Bhargava, DAN Performance Group, Vivek Bhargava inspiration, about Vivek Bhargava, who is Vivek Bhargava, Vivek Bhargava hobbies News

A refreshing breeze

Luminous’ latest TVC for its range of fans is gripping and delivers a good dose of laughter. But will being cheeky alone help the brand grab attention?

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‘Tapping this vast country’s potential is challenging’

Realising the massive potential in India, Chinese smartphone brands have been aggressively increasing their presence in the market.

Peter Zhai, Huawei India Consumer Group, Indian market, Huawei Consumer Business Group, india, Flex India, Honor Holly 3, e-brand  News

Superstars of the small screen

The Indian GEC space has been seeing some innovative concepts and engaging narratives. Be it the recreation of Mahabharata or the social issue-led Balika Vadhu or Diya Aur Baati Hum, the family drama Yeh Rishta Kya Kehlata Ha

Indian GEC space, Balika Vadhu, Diya Aur Baati Hum, Mahabharata, Laut Aao Trisha, Sahara One, SAB TV, zee tv, Euro RSCG, Des Main Nikla Hoga Chand, small screen News

Shopping gets a new address

The ad further talks about the transition from offline to online shopping by showcasing a man searching for a certain size of a shirt in a shop.

Paytm, Shopping, digital payments News

Not your cup of tea?

Attempting to give sports education its due importance, Tata Tea's latest TVC for Jaago Re 2.0 stretches its social responsibility positioning a tad too far.

Not your cup of tea, cup of tea, exam pressure, exam stress, examination stress, examination pressure, exam pressure and stress, peer pressure, peer pressure of examination, peer pressure from parents, peer pressure of good performance News

Going live and branded!

With the live events space proliferating, brands are going beyond vanilla sponsorships to drive engagement with audiences in India.

LED-powered seesaws, vent hoardings, banners, Wizcraft International News

Brands eye live events to build buzz

Brands don’t see activations translating into big numbers immediately, engagements help build the buzz and the brand name.

brands, live events, brand promotions, brand buzz, events buzz, lifestyle news

Going beyond your average doughnut

Still in their infancy in the growing QSR segment, doughnut chains in India are looking to offer an expansive product range to operate feasibly

doughnut, US, india, CAGR, APAC market, doughnut chains in India, Dunkin Donuts, QSR segment News

Take 5 with BIG FM’s Tarun Katial

James Murdoch's commitment to change and ability to take risks is what inspires me, says Tarun Katial.

Lifestyle News

There is no desperation to go for costly content, says Rajesh Kaul

For Sony Pictures Networks India (SPN), the sports bouquet is shaping up as one of the largest in the country.

Brandwagon, Brandwagon stories, Sony, Sony Pictures, Sony Pictures Networks, Sony Pictures Networks India, SPN, HD channels, sports channel News

Driving around in circles

The TVC shows how those riding in an Uber are made to feel comfortable with its drivers looking to take care of them in every situation.

Brandwagon, Brandwagon stories, Travelling is exciting, travelling is liberating, travel company, Samurai lessons, guests can travel, global company News

Federal Bank’s Home Loan ad aims to look at brighter picture of banking sector; here is how

In a refreshing move, Federal Bank’s latest campaign is laced with humour and breaks away from the typical ad template of the BFSI sector.

Federal Bank, Federal Bank new ad, Federal Bank home loan ad, Home Loan ad, banking sector, Why Settle for Less, Federal Home loan, BFSI sector, Federal Bank’s campaign, Motilal Oswal ad campaign, Home loan campaigns News

Why OTT players are now eyeing regional content

Just like the humble masala dosa, digital content too is reaching places! Smartphone penetration coupled with the comfort of viewing on multiple devices is fuelling the audience’s appetite to sample content.

Entertainment News

OTT players bet big on regional language by creating original content

By creating original content in regional languages, OTT players aim to widen their audience reach.

Industry News

How home shopping channels are scripting their growth; revealed here

While the challenges for Indian television’s home shopping channels pile on amidst talks of consolidation and the growing e-commerce pie, how are players scripting their growth?

home shopping, home shopping channels, HomeShop18, Best Deal TV, DEN Snapdeal TV , size of home shopping market in india, Naaptol states, ecommerce News
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