In India, the speed at which you can get a campaign processed and live, is 30-40% quicker using Programmatic Guaranteed.…
BrandWagon handpicks some of the big-bang developments that made headlines this year
Kohli is followed by Shah Rukh Khan with a brand value of $106 million, down by 20% as compared to…
Titan has always been a consumer driven company; there have been times when we have brought in a new trend.…
With audiences going gaga over various sports and leagues, is the popularity translating into merchandise sales as well?
Going by the number of sporting leagues in the country today and their popularity, especially the IPL and ISL, it…
Aiming to give back to the community, sports brands are working actively to promote various niche sports and capitalise on…
Zafar Rais, CEO, Mindshift Interactive
As it looks to strengthen its FMCG business in India and global markets, Raymond is consolidating its Park Avenue business…
We have seen interest from brands in experimenting with the concept and there are some who have asked how they…
A decade into the game, and Viacom18 finds itself now taking calculated steps to have more segmented offerings and develop…
The challenge is to balance and build the portfolio to reduce dependency on Colors. Vats highlights that five years ago…
When there is no revenue, it’s better to cut your losses than to try and flog a dead horse (Zindagi).…
Five years and 100 stores later, Starbucks continues to focus on growing its footprint in India as it launches in…
In a bid to educate consumers about the quality of salt, Tata Salt’s latest TVC borrows a rather done-to-death creative…
Social media platforms are increasingly emerging as a major source for attracting, recruiting and engaging with potential candidates across sectors.
Facebook, LinkedIn, Twitter emerging as most popular channels for job seekers today
A new commercial by Set Wet gel looks to position hair gels as a cool product to score some brownie…
