Chandni Mathur

Articles By Chandni Mathur

153 Articles

Hindi GECs are going through a rediscovery: ZEEL’s CEO Punit Misra

Zee TV wants to be number one. We are reasonably certain that with the plans that are being put in place, we will manage to get back the prominence that the channel had

Hindi, rediscovery, ZEEL, CEO Punit Misra

How FreshMenu is serving the world on a platter with its food delivery

With competitors focussing more on food delivery, FreshMenu’s approach in its new campaign is smart and appealing

Food, Serving, world, platter, digital film

Sub-genres: Cutting it too fine

To create differentiation, channels like Epic, Zindagi and Discovery ID created sub-genres within a mass genre. But their attempt to garner more eyeballs met with minimal success as India largely remains a single TV household

Sub-genres, telivision broadcasters

When it comes to content, leave your intuition at home, says Vuclip CEO, founder Nickhil Jakatdar

While focussing on solving technological video-related issues, Vuclip realised the need gap for locally relevant content and soon entered the crowded OTT space with Viu, a technology-driven media company.

Vuclip, Vuclip ceo Nickhil Jakatdar, Vuclip technology, M&E group PCCW

Visual disruption is a major focus area

We aim to get to Rs 5,000 crore by 2018 and Rs 10,000 crore by 2022, and a lot of this is driven by the fact that we are almost revamping the entire Sales & Distribution system to be more future ready.

Bittersweet symphony in English entertainment and movie genres in India

President Francis J Underwood, in the latest season of the popular US drama House Of Cards famously said, “Let there be chaos!” And chaotic times are indeed ahead for the English entertainment and movie genres in the Indi

English entertainment, US drama, House Of Cards, tv series, US tv series, FICCI-KPMG report, The Promise Unfolds, Sony Le, Sony Pictures Networks India, Saurabh Yagnik, English HD channels, AXN

English TV channels face big challenges

The English genre had a challenging 2016, marked by a decline in TV ratings, according to a FICCI-KPMG report, The Promise Unfolds: Media for the Masses.

English TV channels, English TV channels in India, TV stories, FICCI-KPMG report, Promise Unfolds: Media for the Masses, BARC panel, English channels, Saurabh Yagnik, Sony Pictures Network, Star Movies Action

Not quite gelling well

Marico’s campaign for its new range of products for men seeks to prioritise male grooming, but is combining valour with vanity the right way to gel with its TG?

Not quite gelling well

Digital consumption will not overtake TV, says Nick Burfitt

With consumption patterns shifting across platforms globally, audience measurement systems are also witnessing an evolution where the rules of measurement are being re-written.

Digital consumption, television

Welspun looks to expand by focussing on omni-channel experience, phasing out Welhome

MUMBAI-BASED HOME textiles brand Welspun has its task cut out for FY2017-18. With an aim to be a $2 billion, debt-free company by 2020, the company is weaving strategies for global growth and expansion.

Welspun, Welspun news,Welspun India, Welhome, Welhome growth, growth stratergies welspun, welhome growth stratergy

OOH market in India: Kinetic Worldwide’s Global Director Paula Fernandez sees a barrier in India; here’s why

With 3% of digital inventory accounting for 10% of OOH (out-of-home) spends, India is on the cusp of high growth.

Kinetic, Kinetic news, Kinetic's Worldwide, Paula Fernandez, Paula Fernandez kinetic, OOH market, OOH market india

All in the name of OTT

With booming digital video consumption, telecom and DTH operators don’t want to miss the bus and have launched their own OTT platforms. Will these ancillary players manage to grab a share of the OTT pie?

GST: The Good, the Bad and the Ugly!

With the recent announcement of GST (Goods and Services Tax) rates for various sectors, its foreseeable impact on consumer sentiment in some specific categories is more apparent than others. Consumers may be expected to loose

For telcos, DTH operators, OTT is new cash cow

With increased smartphone and broadband penetration, several opportunities have opened up for telecommunication and direct-to-home (DTH) operators to diversify into multiple services.

telecom companies, dth, dth operators, ott bandwagon, ott, netflix, zomato

Did Marks & Spencer ‘spend it well’?

The ad film takes the viewer on a journey of life from the cradle to old age, all the while highlighting the fact that ‘life is short, so spend it well’.

Fynd enters world of e-commerce advertising with cute campaign and captivating storyline

Fynd makes a worthy attempt in its first TVC, but will have to do much more to catch up with its competitors.

Your dream office, in a snapshot!

Cubicles and cabins in a corporate environment are rapidly undergoing a metamorphosis, turning into informal, people-friendly creative workplaces where employees are often, well, pampered.

IMAX eyes expansion, partners PVR and Inox, raise screen count to 17 by end-2017

The entertainment company plans to take its final screen count to 17 by the end of 2017 in partnership with PVR and Inox.

IMAX, entertainment, PVR, Inox, Cinépolis, Cinema halls in India, SVP theatre, Multiplex players in India, Multiplex players, Multiplex players in delhi, VR content

Dating apps: How online matchmakers are evolving to keep pace with times

A cultural shift in India has resulted in a change in the traditional matrimonial market over the years, with players rushing to update their platforms in order to stay relevant.

Marriages now made in a ‘digital’ heaven

The time when parents or aunts managed profiles on a Shaadi.com or Jeevansathi.com are long over.

Data is central to our strategy, says Ruth Stubbs, Global President of iProspect

Relationships with our clients have never been more important. We want to make sure that the role iProspect plays in evolving our global clients’ representation within the group is our number one priority.

Brands latch on to Baahubali’s might

the film makers also have a trans-media plan to expand the franchise in the long-term, as brand partnerships last only for three to six months at the most.

Lufthansa’s new TVC serves up the airline in the Indian way; but is it better than the ‘Grandpa’ commercial?

In its new TVC, Lufthansa packs in all the elements that appeal to Indians through an interesting narrative. But is it better than the previous Grandpa commercial?

As content gap narrows, have free-to-air channels become a threat to pay TV?

The content gap between free-to-air (FTA) channels and pay channels is blurring, raising questions if the viewer conversion will take a hit.

FTA, FTA channels in India, broadcasters, Rishtey Cineplex, Zee Anmol Cinema, Sony Wah, FICCI-KPMG 2017 report, DD Free Dish, Viacom18, Hindi movies, entertainment

There is a global phenomenon around television drama: Paul Dempsey, President, Global Markets, BBC Worldwide

What we have seen over the last three years is the growth of premium drama and its sales are now approaching 50% of our total sales. I am not surprised by that growth; there is a global phenomenon around television drama, say

BBC Worldwide’s business, BBC Entertainment, CBeebies in India, BBC Earth, SPN, BBC’s digital assets, News Online, Radio Online

As ‘health-conscious’ becomes buzzword, branded fruit juice segment looks to pack a powerful punch

With ‘health-conscious’ being the buzzword, the branded fruit juice segment is packing a punch to ensure it grabs a sizeable portion of the cold beverages pie.

Income Tax Calculator, Budget 2019, How to Calculate Income Tax


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