To create differentiation, channels like Epic, Zindagi and Discovery ID created sub-genres within a mass genre. But their attempt to garner more eyeballs met with minimal success as India largely remains a single TV household
While focussing on solving technological video-related issues, Vuclip realised the need gap for locally relevant content and soon entered the crowded OTT space with Viu, a technology-driven media company.
We aim to get to Rs 5,000 crore by 2018 and Rs 10,000 crore by 2022, and a lot of this is driven by the fact that we are almost revamping the entire Sales & Distribution system to be more future ready.
President Francis J Underwood, in the latest season of the popular US drama House Of Cards famously said, “Let there be chaos!” And chaotic times are indeed ahead for the English entertainment and movie genres in the Indi
MUMBAI-BASED HOME textiles brand Welspun has its task cut out for FY2017-18. With an aim to be a $2 billion, debt-free company by 2020, the company is weaving strategies for global growth and expansion.
With booming digital video consumption, telecom and DTH operators don’t want to miss the bus and have launched their own OTT platforms. Will these ancillary players manage to grab a share of the OTT pie?
With the recent announcement of GST (Goods and Services Tax) rates for various sectors, its foreseeable impact on consumer sentiment in some specific categories is more apparent than others. Consumers may be expected to loose
Relationships with our clients have never been more important. We want to make sure that the role iProspect plays in evolving our global clients’ representation within the group is our number one priority.
What we have seen over the last three years is the growth of premium drama and its sales are now approaching 50% of our total sales. I am not surprised by that growth; there is a global phenomenon around television drama, say