The redesigned logo, a minimalist interlocked diamond, reflects the brand’s global shift towards a more modern, digitally integrated identity.
Zomato, as per the company, is currently the only Eternal business where this model has been put into practice. “Within…
The brand is being developed and scaled in partnership with The PCA Companies, a global brand acceleration firm that has…
Ajio’s overall product catalogue has also expanded significantly, growing 44% year-on-year to 2.6 million stock-keeping units (SKUs), underscoring the company’s…
Birla, 30, began her professional journey with the Universal Music Group, launching her music career internationally, before becoming the brand…
It was during this lull that a group of marketers at BMW North America, led by Vice-President of Marketing Jim…
Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the complexities involved…
RMZ, formerly known as RMZ Corp, has announced a rebranding exercise, dropping “Corp” from its name as part of a…
The updated lineup introduces a number of firsts for the chain, including Ramen bowls with regional Indian influences, handheld breakfast…
The campaign, directed by filmmaker Vikas Bahl and produced by his studio Good Co., highlights how intellectual capability contributes to…
Among the standout names on the list is Aravind Srinivas, co-founder of AI search startup Perplexity, who commands a significant…
Close on its heels is Ek Badnaam Aashram Season 3 Part 2, which drew 27.1 million viewers on Amazon MX…
According to Bar and Bench, Campus Sutra, which has operated under the full name since 2012, claimed that only three…
A striking 94% of advertisements in India continue to reinforce traditional male roles, missing the mark on capturing the evolving…
In 2007, a 19-year-old student at the University of Western Australia began noticing a recurring problem among her peers. While…
Among those most impacted would be PVR Inox, the country’s largest multiplex chain, which operates 215 screens across Karnataka, about…
This was the team’s first visit to the southwestern Maharashtra city, coming weeks after Prada drew criticism for featuring Kolhapuri-style…
The partnership will offer Indian consumers access to Lululemon’s global range of athletic and lifestyle products, including apparel, footwear, and…
