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  3. brandwagon online

BrandWagon Online

Wellness is also going digital. 80% of Indian consumers now use healthcare apps or wearables to track fitness, weight, and nutrition.
84% Indians worry about food safety, brands face trust test: PwC

Indian shoppers are still driven by flavour—40% rank taste among their top three purchase drivers while 38% now rank nutrition…

By BrandWagon Online
September 11, 2025 16:26 IST
To aid in career transitions, the firm has assured priority consideration for re-hiring when new roles open up.
Zupee lays off 30% staff as it realigns business under new gaming law

Zupee has laid off 170 employees, or nearly 30% of its workforce, as part of a major business realignment to…

By BrandWagon Online
September 11, 2025 11:57 IST
Deloitte’s India directive comes at a time when the firm is tightening attendance rules globally. In the US, staff in the tax division were recently told that office presence would directly affect their annual bonuses.
‘You should care,’ US influencer warns Deloitte’s new India policy could reshape global consulting

While on the surface the mandate might appear to be a routine return-to-office (RTO) measure, Goodall argued it could reshape…

By BrandWagon Online
September 11, 2025 11:43 IST
Adidas chief executive Bjoern Gulden said the partnership symbolises a “new chapter in motorsport” and aligns with the brand’s efforts to collaborate with teams and organisations that share its values of innovation and performance.
Adidas signs multi-year deal with future Audi F1 team ahead of 2026 debut

The collaboration comes ahead of Audi’s expected debut in Formula One at the start of the 2026 season.

By BrandWagon Online
September 10, 2025 15:56 IST
The report notes that more than half (53%) of all pilgrimage travellers opted for single-night visits, compared to 45% in leisure travel.
Pilgrimage travel sees 19% growth across India: Report 

In fact, 34 destinations recorded double-digit growth, and 15 saw bookings rise by more than 25%, pointing to broad-based momentum.

By BrandWagon Online
September 10, 2025 14:50 IST
Accepting his new role, Sirohi emphasised the importance of collaboration between agencies, publishers, brands, and technology providers.
IAMAI appoints new leadership for Digital Advertising Council

The Internet and Mobile Association of India’s (IAMAI) Digital Advertising Council (DAC) has named Shantanu Sirohi, CEO of Interactive Avenues,…

By BrandWagon Online
September 10, 2025 14:10 IST
Samsung’s social campaign may have added bite to the rivalry.
Samsung trolls Apple over iPhone 17 launch with #iCant jibe

The old line, “Let us know when it folds”, was reposted with the addition: “#iCant believe this is still relevant.”

By BrandWagon Online
September 10, 2025 13:21 IST
At Radio City, run by Music Broadcast Ltd, about 100–150 employees have been let go, including those in the podcast division, reported E4M. Big FM, meanwhile, is learnt to have cut around 50–70 jobs.
Radio City, Big FM among networks hit by deep job cuts

The job losses come at a time when most operators are struggling with weak revenues, high operating costs, and a…

By BrandWagon Online
September 10, 2025 10:37 IST
While fortified atta is not new, brands have introduced multigrain and fibre-rich versions for years; the protein positioning reflects how everyday staples are being recast as functional foods.
ITC launches protein-rich Aashirvaad atta after multigrain variant

According to the company, the product blends wheat with soya, Bengal gram and oats, and is positioned as delivering 15g…

By BrandWagon Online
September 9, 2025 17:04 IST
But in a move that departs from convention, the company has opened up the hunt for its new tagline to the public, promising a Rs 25,000 cash prize to the winner.
GOBOULT invites users to craft its brand tagline, offers Rs 25,000 reward

Announcing the contest on LinkedIn on Tuesday, Varun Gupta, Co-Founder of GOBOULT, said the chosen line would become the company’s…

By BrandWagon Online
September 9, 2025 16:15 IST
In Bihar specifically, total digital ad spending on these major platforms stood at Rs 16 million over the past month.
BJP tops Bihar 2025 digital ad spend at Rs 4.6 cr vs RJD’s Rs 99,000

Data from Google and Meta shows that in the 30 days preceding the election, political parties in Bihar collectively spent…

By BrandWagon Online
September 9, 2025 15:42 IST
For Zupee, the expansion into short videos serves a dual purpose.
Zupee responds to RMG ban with launch of short-format video platform Zupee Studio

Gurugram-based Zupee, once among India’s fastest-growing real-money gaming startups, has announced the launch of Zupee Studio, a short-format video platform…

By BrandWagon Online
September 9, 2025 10:55 IST
During India’s G20 presidency, Kant emerged as a key voice for advancing the Global South’s priorities while positioning India as a consensus builder on pressing international issues.
Ex-NITI Aayog CEO Amitabh Kant inducted into HCLTech Board

IT services major HCL Technologies (HCLTech) has announced the appointment of Amitabh Kant as an Independent Director, effective September 8,…

By BrandWagon Online
September 8, 2025 17:07 IST
The post drew a range of reactions. Many users said such discrepancies were common. “Every time it happened, but people don’t care, that’s why they are charging too much,” one user wrote.
Swiggy user flags 81% higher bill, sparks a debate on online delivery pricing

A social media post on Sunday went viral after a customer alleged that food ordered through Swiggy was 81% more…

By BrandWagon Online
September 8, 2025 12:53 IST
Before the surprise settles, Amitabh Bachchan steps in, also holding a phone with the identical cover.
Alia Bhatt and Amitabh Bachchan headline Flipkart’s festive season campaign

The three-minute trailer, titled Flipkart Big Billion Days – Kuch Bhi Ho Sakta Hai!, includes appearances by Amitabh Bachchan, choreographer…

By BrandWagon Online
September 8, 2025 11:16 IST
I love The Founder. It’s a movie based on the life of Ray Kroc, the man who transformed McDonalds to the behemoth that it is today.
BrandWagon Chai pe Charcha with Ugaoo’s Siddhant Bhalinge Premium Story

“This year, I’m particularly excited about adopting a few animal shelters as part of my long term commitment to animal…

By BrandWagon Online
September 7, 2025 10:16 IST
By steering away from tropes long associated with condom commercials, the campaign leans into irreverence, making intimacy a subject of humour rather than hushed seriousness.
Samay Raina and Anurag Kashyap’s condom ad goes viral for its unfiltered humour

The advertisement opens with a tongue-in-cheek exchange between Raina and Kashyap, marked by sarcasm, double entendres, and quick repartee.

By BrandWagon Online
September 4, 2025 14:19 IST
The idea behind this categorisation is twofold: discouraging consumption of harmful products while ensuring a steady revenue stream for the exchequer.
What are ‘sin goods’ under GST? New rates for luxury goods explained

Sin goods attract the highest GST slab. Until now, these were taxed at 28% plus a compensation cess. Under the…

By BrandWagon Online
September 4, 2025 10:57 IST
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