Rather than expanding the Palmolive brand into new segments, Colgate-Palmolive India is aiming to introduce entirely new global brands that…
The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies…
The collection spans multiple Indian languages and includes award-winning titles like Mirch Masala (Hindi), Ghare Baire (Bengali), Salaam Bombay! (Hindi),…
Labubu was born not in a marketing lab, but in the sketchbooks of Kasing Lung, a Hong Kong-born artist raised…
Leo India, part of Publicis Groupe, secured a Bronze Lion in the Brand Experience & Activation category for its ‘Acko…
Levi’s led the field with a staggering 4,143% increase in readership after unveiling its “Meet You In The Park” collection.
A report by Redseer says India’s short-form video user base could reach 650 million by 2025. Many people now prefer…
Leading the charge was FCB India, whose campaign, Lucky Yatra, earned the coveted Grand Prix, along with two Gold Lions…
Campaign uses humour, creator-first strategy to challenge outdated norms in men’s grooming
Tata Motors’ global CMO joins the inaugural board of the Effie LIONS Foundation, representing India and South Asia in the…
Through this partnership, Tendulkar will begin actively engaging with users via his official Reddit handle, u/SachinTendulkar.
Ogilvy Bangalore clinched a Bronze Lion in the Design category for its initiative “Eye Test Menu” created for The Titan…
India’s lower-middle class is embracing digital finance like never before, with UPI usage climbing to 80% in 2025, up from…
The UK’s data protection regulator, the Information Commissioner’s Office (ICO), has issued a strong warning to manufacturers of smart devices,…
The Enforcement Directorate (ED) has expanded its investigation into illegal online betting platforms to include promotional ties with prominent public…
Under Jassy’s leadership, Amazon has expanded far beyond its e-commerce roots, becoming a dominant force in areas such as streaming,…
Leading the tally is Havas Mumbai, which won a coveted Gold Lion in the Print & Publishing category for its…
Design Lions entries increased by 17 per cent, following a redefinition of the category to focus more on strategic and…
