Arvind Saxena
Director, sales and marketing, Hyundai Motor India Ad description: A helicopter chases the i20 hatchback through the city streets, all the time keeping it in a tight circle of light. Inside the vehicle is a young man out on a blind date. The woman should have no trouble identifying him, for he and his car are constantly under the spotlight.
Why he likes it: ?The helicopter and the spotlight create an event around something which makes you go, ok that?s it. And that is the kind of thing this segment will appreciate and like.?
Nigel Wark
Executive director, marketing, Ford India Ad description: A young couple shopping at an arts and crafts store disagrees on the size of an artefact they want to buy. While the woman likes the waist-high elephant sculpture, the man insists on a small-sized piece that would fit onto the front panel of his Figo. The woman purchases the small artefact to keep him happy, but also buys the larger piece, which then is loaded in the boot of the car.
Why he likes it: ?It slows you down from the hustle and bustle of most ads to tell the story of an individual you can relate to. And I love the elephant.?
Shashank Srivastava
Chief general manager, marketing, Maruti Suzuki India Ad description: A man paints one wall in a room blue while a woman paints another pink. One elevator is headed up and another down. As series of vignettes highlight that in life, people make choices between one or another option all the time. The Ritz, however, obviates the need to choose because it is a complete package.
Why he likes it: ?In life you make choices every day. This is one car that gets you everywhere.?