Ford entered the Indian automotive market in1995 through a joint venture between Mahindra & Mahindra. The company, in 1998, increased its share to 72 percent and Ford India Pvt Ltd was born. The carmaker has its products in the hatchback, compact sedan, compact SUV, luxury SUV and sportscar segments. The cars sold in India are the Ford Figo, Ford Aspire, Ford EcoSport, Ford Endeavour and the Ford Mustang.