The medical division of Fujifilm India, a wholly-owned subsidiary of the Japan headquartered $24-billion Fujifilm, plans to focus on smaller clinics, diagnostics imaging centres and hospitals in tier-II and III towns in India in the next few years. This marks a critical shift in the strategy of the Japanese firm’s India business which has been majorly focusing on the larger hospitals in the bigger centres in its last two years of existence here. The shift in the strategy seems to have been prompted by two main triggers — a larger realization on part of the company that consumer as well as the service provider in smaller centres of the country are getting more aware and quality conscious and second, the firm has set the target of doubling its revenue from India, China, Brazil and Russia market over the next five years.
“Till date, the clinics, diagnostic imaging centres were being serviced by our distributor, Jindal Photo Limited. However, due to the drastic change of the market circumstances, it has become important for Fujifilm India to directly provide total solutions and cater to all the segment of the market.? said Kenichi Tanaka, managing director, Fujifilm India.
Suhas Pokale, country general manager (Medical), Fujifilm India told FE, ?It implies that the Indian market has evolved over time with the diagnostic imaging centres and clinics and consumers in the smaller centres becoming more aware and demanding quality. They are ready for more sophisticated equipments and we intend to turn our focus to this section and service them?. Pokale said the company would also be bringing other latest products such as the equipment in the ultrasound segment from its global pipeline to India.
While in the large equipment segment, Fujifilm competes with global technology giants such as GE, Phillips, Siemens in India, in other medical imaging verticals Konica and Agfa Healthcare are its rivals.