Page 22 of Martech

The company aims to enhance the overall value of Conversation API platform through the tool

Sinch launches AI-powered tool Smart Conversations for Conversation API for better customer experience

As per the company, this tool enables businesses to automate and personalise conversations across multiple channels, leading to better customer…

June 22, 2023 18:18 IST

Hood is a social networking platform that enables users to express themselves safely under a pseudonym

Social network platform Hood launches new tools for content creators

The addition of the three new features will enable users with tools to enhance their reach, encourage interaction on the…

June 22, 2023 12:57 IST

Tech players like IBM, Infosys, Tech Mahindra and others, along with ecosystem of partners, play a crucial role in empowering MSMEs in digital adoption

From HUL to IBM, Godrej & Boyce how large firms are driving digital transformation Premium Story

While martech allows to own customer journey these companies are sustainable to cyber threats

June 22, 2023 09:05 IST

Animeta has strengthened its position with creators across more than 10 categories

Animeta onboards gaming and food creators to strengthen its creator portfolio

Among the creators joining Animeta are Nayan Shelke, Dr. Hari Raman, Hemant Vyas, and Grandpa Kitchen

June 20, 2023 17:34 IST

The company claims it to be the world's first AI companion specifically designed for influencer marketers

affable.ai partners with Google Cloud to launch generative AI application Skye

As per the company, this collaboration empowers marketers to streamline and optimise their influencer marketing campaigns

June 19, 2023 12:49 IST

Marketers need to know the smartest ways to leverage data to make real connections with their audiences

The long and short of lasting as a CMO

Deploying a martech solution has multiple benefits, not just in terms of sales, but providing all-round visibility and analytics to…

June 19, 2023 12:07 IST

Exotel received responses from 300 marketers in an online survey that was conducted in May 2023.

84% of marketers tap into AI for enhanced customer experience reveals Exotel survey

As per the report, 36% of marketers leverage generative AI tools through the use of chatbots to enhance customer experiences

June 14, 2023 12:27 IST

Vertoz will have access to Cheerio's marketing automation technologies as part of the investment

Vertoz acquires minority stake in marketing automation company Cheerio

The technology platform enterprise has announced the acquisition of a 1.82% share in Cheerio, a marketing automation technology software provider…

June 13, 2023 15:45 IST

Mirum India is a solution partner in martech that offers digital services across digital Strategy, media planning among others

Mirum India partners with Sprinklr to provide CRM solutions to its clientele

Through the partnership, Mirum India will be able to provide digital marketing guidance combined with access to Sprinklr’s enterprise software…

June 13, 2023 12:38 IST

The Einstein GPT Trust Layer of AI Cloud will help prevent large-language models (LLMs) from retaining sensitive customer data, the company states

Salesforce unveils AI Cloud powered by generative AI for enterprises

AI Cloud is built for CRM – supercharging customer experiences and company productivity by bringing together AI, data, analytics, and…

June 12, 2023 19:07 IST

The collaborative effort streamlines the process of creating marketing briefs and launching products

Navigating the shifting tides of digital transformation

MarTechers must embrace a holistic approach that encompasses strategic thinking, process refinement, and people-centricity

Updated: June 12, 2023 12:24 IST

Kokai’s AI innovations serve as a co-pilot to the programmatic marketer

The Trade Desk launches Kokai, a media buying platform

Kokai features Breakthrough Measurement Tools; Free Retail Measurement Data from Pioneer Retailers; Massively Streamlined Partner Integrations; and the Programmatic Table,…

June 9, 2023 17:50 IST

Reportedly, chip startups looking to raise cash are facing demands from investors

60% of marketers say generative AI will transform their role, but worry about accuracy reveals Salesforce survey

Salesforce survey reveals that marketers estimate generative AI will save them over five hours of work per week – the…

June 8, 2023 10:01 IST

Salesforce unveils generative AI products Marketing GPT and Commerce GPT

Salesforce partners such DEPT, Media.Monks, NeuraFlash, and Slalom are building a generative AI ecosystem to help businesses implement the new…

Updated: June 7, 2023 18:51 IST

Wondrlab India is a platform-first martech start-up

Wondrlab India appoints Nikhil Uniyal as national revenue lead

Prior to joining Wondrlab, Uniyal was part of Mirchi as impact property leader

June 7, 2023 12:44 IST

Good Creator Co launches technology platform Smart Campaigns for influencer marketing

The technology platform has been designed to aid brands and influencer in driving success for influencer marketing campaigns

June 6, 2023 18:48 IST

The industry opines that AI in marketing should be considered an upgrade or an enhancement for the human element

Smart workers! How marketers can use generative AI to drive RoI on campaigns Premium Story

Indian marketers to embrace generative AI to meet rising customer expectations, according Adobe’s Future of Digital Experiences report

June 6, 2023 08:11 IST

The appointment is effective from June 5, 2023

Kapture CX appoints Shella Seth as president of sales

Prior to her stint at Kapture CX, Seth has served as CBO at Helloverify

June 5, 2023 15:17 IST

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