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There is also a kind of generational shift: when a brand starts to feel like it belongs to an older…

November 5, 2025 09:17 IST

Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

On India’s specific marketing strategy, Nidhi Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India…

September 11, 2025 09:19 IST

Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands

More than 80% of celebrity-led brands in India struggle to survive despite star power. While a few like HRX and…

September 9, 2025 08:00 IST

Stanley was once built for soldiers. Now it’s built for TikTok.

But in 2023, a steel tumbler priced at over Rs 9,000 is being flaunted on Instagram reels, carried by celebrities…

September 3, 2025 11:03 IST

1 in 3 Indians chase discounts this Diwali: MiQ

MiQ notes that while 34% of shoppers still prioritise cashback and discounts, a quarter are swayed by exclusives, flash sales,…

September 2, 2025 12:45 IST

Protein push in fast food: Is it really making a difference?

From burgers and cookies to cold brews and kulfi, brands pitch protein as the magic bullet for satiety, muscle gain…

Updated: September 2, 2025 12:45 IST

Are vitamin patches the future? Meet the startup that wants you to wear your nutrients

The brand currently offers four products, LeanUp, GlowUp, RestUp and D-Up, targeting lifestyle concerns such as weight management and sleep.…

August 28, 2025 08:00 IST

India’s vitamin supplement boom faces an Instagram problem

Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger…

Updated: September 1, 2025 11:26 IST

$Agarwal considers hair transplants — not rival brands, as their real competition, noting that their treatments cost a fraction of surgical alternatives.$

84-year-old nanaji converts family hairfall remedy into 48 cr business

Avimee Herbal, born from a family remedy in Surat, has grown into a Rs 48 crore brand shipping 15,000 units…

August 22, 2025 08:00 IST

Shein faces 1M euros fine for a vague ad – In India, greenwash marketing can cost brands up to Rs 50L

From Shein to Patanjali, exaggerated green claims are facing global and Indian regulatory heat, with fines, bans, and consumer backlash…

Updated: August 19, 2025 16:55 IST

Healthy not boring anymore, snack startups are reshaping binging habits

India’s snack aisle is undergoing a makeover as startups push makhana, millet chips, protein wafers and freeze-dried fruits into mainstream…

Updated: August 19, 2025 19:20 IST

How Haldiram’s took desi flavours from a Bikaner shop to space

What began as a small sweets and namkeen shop in Bikaner in 1937 has today grown into a $10-billion snack…

Updated: August 16, 2025 14:33 IST

The company said the initiative will help new entrants in the ethnic wear segment gain market traction during one of the busiest shopping periods of the year.

Myntra waives commission for new women’s ethnic wear brands ahead of festive season

Brands joining under the zero-commission scheme will be enrolled in the Myntra Rising Stars programme, gaining access to Myntra’s strategic…

Updated: August 14, 2025 17:09 IST

Vaseline India launches new moisturiser… mid-air

The event brought together a curated group of Indian digital creators who were flown to Dubai to test the moisturiser’s…

August 14, 2025 16:52 IST

How SOCIAL made ‘desi addas’ an urban vibe: Divya Aggarwal on culture, cities and customers

From a single outlet in Church Street, Bengaluru, to 57 locations across 10 cities, SOCIAL is carving a space for…

August 13, 2025 16:22 IST

Bandra to Bhopal, India’s skincare boom has a Korean accent

Ten steps, one glow. What once seemed excessive is now everyday skincare for a growing tribe of Indian beauty lovers.…

Updated: August 7, 2025 11:50 IST

Boult rebrands as GOBOULT, targets Rs 1,000 cr in FY26

Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT.

August 5, 2025 10:02 IST

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