Page 4 of Adtech

Three months into 2024, and the buzz around AI refuses to die down

US election officials split on AI disclosure rules for political ads

There is growing concern in Washington that AI-generated content could mislead voters in the November presidential and congressional elections.

June 7, 2024 18:30 IST

The solution also incorporates a range of customised, action, and reply buttons to boost message engagement rates, and tracks message delivery and customer engagement

Infobip introduces RCS Business Messaging Solution for telcos and enterprises

The benefits of Infobip’s RCS Business Messaging Solution for telecoms include branded and verified sender features that ensure messages are…

May 31, 2024 14:57 IST

The ad campaigns that use the DCO algorithm have a CTR average of 150% higher than campaigns without the algorithm

Dynamic creative optimisation: Leveraging machine learning for tailored ad content

One of the distinct advantages of dynamic creative optimisation is that it can create ad experiences tailored to the individual

May 24, 2024 18:00 IST

Through this partnership, Escape Velocity clients will have access to Flashtalking's tech platform services in India.

Escape Velocity announces partnership with Flashtalking by Mediaocean in India

The collaboration with Flashtalking in India aims to enhance the advertising environment for more than 900 advertisers in the region,…

May 24, 2024 12:00 IST

The report notes a growing trend among advertisers in India towards audience-led programmatic advertising on the open internet, moving away from the convenience of walled gardens like search and social media

Advertisers on OTT or CTV are perceived as 33% more premium compared to video ads on walled gardens, reveals The Trade Desk report

Consumers are 17% more likely to purchase products advertised on news or websites compared to ads on social media.

Updated: May 8, 2024 15:49 IST

Meta has begun rolling out these updated generative AI features, aiming for global availability by year-end.

Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities

Meta is testing the ability for generated text to reflect brands’ voice and tone, highlighting key selling points based on…

May 8, 2024 12:50 IST

As per the company, it automates compliance monitoring, reviews ads within minutes, and helps advertisers save time and resources while ensuring adherence to guidelines.

BFSI sector directed 70% of its ad volume to CTV, reveals mFilterIt report

The report revealed that the Services and FMCG categories led in ad traction during the initial IPL season half

April 24, 2024 18:20 IST

Meta announced that Horizon OS, its VR OS, will work on devices other than the Quest

Meta, others should give users free option without targeted ads, EU privacy watchdog says

The U.S. tech giant launched the no-ads subscription service for Facebook and Instagram in Europe last November

April 18, 2024 09:37 IST

The deal with PubMatic will allow brands to purchase Roblox's video-ad inventory

Roblox taps ad-tech firm PubMatic to boost sales of video ads

Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetise its platform

Updated: April 11, 2024 12:34 IST

By 2026, 25% of people will be present in the metaverse to avail entertainment and shopping services for roughly an hour per day, which is considered a statistic backing the potential of e-commerce in the metaverse, as per Gartner

Virtual Voyage! To what extent has the metaverse been able to solve the puzzle of advertising for brands? Premium Story

The Metaverse market is projected to reach a value of $2.1 billion in 2024, as per data from market research…

Updated: April 5, 2024 15:17 IST

Additionally, ProjectX will actively promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works.

ProjectX collaborates with mFilterIt to enhance customer experience

Through this collaboration, ProjectX will leverage mFilterIt’s tech capabilities to innovate comprehensive ad tech solutions that safeguard the digital landscape…

April 4, 2024 10:35 IST

Google may be planning a return to the market for augmented and virtual reality

Google to destroy browsing data to settle consumer privacy lawsuit

Users alleged that Google’s analytics, cookies and apps let the Alphabet, open new tab unit improperly track people who set…

April 2, 2024 09:00 IST

The new AI tool is also expected to help users add or remove objects using text prompts

Adobe introduces advances in customer data management and personalisation

Adobe is partnering with NBCUniversal as the first publisher to allow brands to discover and reach audiences with the media…

March 29, 2024 13:00 IST

As generative AI continues to evolve, India's digital engagement model is poised for a significant transformation (Image: PR Handout)

Embarking on the future: Navigating the course of modern advertising

One of the key developments in the advertising space will be the adaptation to addressability changes.

March 23, 2024 10:04 IST

‘‘Our approach relies heavily on data science algorithms and AI technologies to process vast amounts of data from billions of devices and users,’’ Kedia explained

Affle’s Vipul Kedia on the company’s AI-powered advertising strategies, besides transforming ads into recommendations Premium Story

The company posted a 29.04% increase in revenue from operations from Rs 1153.331 crore in FY22 to Rs 1488.28 crore…

March 22, 2024 08:15 IST

Persona.Flow is an expansion of the existing Monks.Flow service, designed to address a unique need within enterprise AI workflows

Media.Monks launches AI-powered consumer insight solution Persona.Flow

Persona.Flow negates the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence

March 19, 2024 15:15 IST

Apocalypse or Opportunity: How has third-party cookie deprecation compelled publishers to revisit business models? Premium Story

According to industry estimates Google, Meta, Amazon account for 60-70% of the digital advertising revenue with the rest remaining with…

March 18, 2024 08:15 IST

Rather than relying on granular user data, contextual advertising focuses on the content surrounding the ad placement.

The dynamics of the shifting advertising landscape and the rise of full-funnel strategies in-app marketing

Marketers must adapt to this new reality by embracing privacy-focused solutions as well understand the dynamics and integrate these strategies…

March 17, 2024 09:50 IST

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