Page 3 of Adtech

Leveraging predictive analytics and personalisation to drive sales growth and enhance customer experience

One of the key introductions is Star Reactions, which enables users to send Telegram Stars to their favourite channels as…

In her new role, Singh will be responsible for developing and implementing global sales strategies in line with the company’s…

67% of subscribers prioritise ‘reliable content’ when choosing to pay for news.

The company reported total revenue of $129.0 million, a 14% increase from $113.7 million in the previous year.

Affle’s consolidated revenue for Q1 FY2025 reached Rs. 519.5 crore, marking a 27.8% increase from Rs. 406.6 crore in the…

The shift to non-retargeting solutions now constitutes 52% of Criteo’s business.

Instead of deprecating third-party cookies, Google proposes a system where users can make and adjust their privacy choices across their…

The European Commission (EC) has asked Amazon to provide detailed information by July 26 on the measures the U.S. e-commerce…

The company claims that by leveraging TickR, advertisers can safeguard their brand reputation, optimise creative performance for better results, and…