Page 2 of Adtech

“The tool is ready and available for activation in India and Southeast Asia, and we look forward to continued adoption as more publishers and buyers begin to leverage it to their benefit.” Gavin Buxton, managing director, Asia, Magnite, said.

Magnite expands its audience addressability tool across India and Southeast Asia

According to the company, Magnite Audiences, part of the Magnite Access suite, is designed to help publishers maximise the value…

December 17, 2024 12:09 IST

During festive times like Diwali, Christmas, Rakhi, or Mother’s Day, CRM systems become especially valuable for retailers aiming to personalise recommendations.

Shopping for you or them? How ecommerce can use the difference

One of the biggest challenges for ecommerce is to identify who exactly the “end-user” of a product might be.

Updated: December 3, 2024 14:20 IST

Beneath this technical lingo lies the foundation of how ads are bought, sold, and optimised in today’s digital-first world. (Image: Freepik)

What should new marketing professionals know about marketing

Adtech might sound like alphabet soup, but once you’ve cracked the code, it’s a recipe for advertising success.

December 3, 2024 11:32 IST

AI, L&T, Jio, AWS, Digital transformation, GPU, IT, MeitY

The tech takeover on content creation and consumption

Quick commerce is booming, outpacing traditional e-commerce, and similarly, quick content is taking over the way we consume information.

December 1, 2024 17:00 IST

Is scarcity marketing losing its power? Why consumers are saying ‘No’ to limited-time offers Premium Story

Think of the adrenaline rush of Black Friday, the fleeting allure of limited-edition sneakers, or the ticking countdown on an…

November 28, 2024 08:00 IST

LinkedIn sneaks user data for AI training, later offers opt-out option for users

LinkedIn introduces video and AI tools for B2B marketing strategies

LinkedIn expands its toolkit with video and AI-powered features to streamline B2B marketing efforts.

Updated: November 26, 2024 11:50 IST

Budget constraints (43%) and a lack of deep knowledge about online advertising (49%) are among the top hurdles smaller businesses still face.

Adtech and data privacy: Balancing compliance and innovation

While the emphasis on data privacy is a positive development, it also presents significant challenges for companies operating in the…

November 23, 2024 14:00 IST

While the festive season brings an influx of new customers, the true value lies in retention.

How brands are turning to ad tech for customer retention

Also acquiring a new customer is almost 4-16X more expensive as compared to re-engaging an existing customer and it also…

November 10, 2024 14:25 IST

The anatomy of an ad campaign Premium Story

s brands spend billions globally on digital advertising, the question remains: what makes an ad campaign truly successful?

November 7, 2024 08:00 IST

As businesses increasingly rely on these automated systems, the question arises: Are bots an asset or a liability for digital marketing? (This is an AI generated image with Ideogram)

The Bot-tom line: The real cost of digital fraud Premium Story

From handling customer service inquiries to streamlining data collection, bots offer marketers new ways to automate repetitive tasks and optimise…

October 25, 2024 08:00 IST

It is believed that automated systems and bots also play a significant role, especially during peak seasons.

Brands rev up CX and tech for festive customer engagement bonanza!

As the festive season kicks into high gear, brands are prioritising customer experience (CX) and leveraging technology to navigate the…

October 24, 2024 16:49 IST

Furthermore, video podcasts are also gaining traction, with Gen Z increasing their consumption by 58% in the first five months of 2024.

New playlist for advertisers: Spotify and The Trade Desk sync up on ad exchange

. According to Axios, the platform will allow Spotify to improve ad spending efficiency for larger brands and increase revenue…

October 24, 2024 12:29 IST

Is hyper-personalisation the future of customer experience or a potential pitfall? Premium Story

At what point does hyper-personalisation shift from enhancing the customer journey to eroding trust and alienating consumers? Is there a…

October 21, 2024 08:00 IST

With $71.37 billion in ad spending forecasted to be lost to IVT in 2024, the implications of ad inefficiency stretch far beyond mere financial drains. (This is an AI generated image created with DALL-E)

Ad fraud crisis: $71.37 billion in ad spend expected to be wasted in 2024 Premium Story

As marketers pour money into campaigns that fail to connect with genuine audiences, the consequences include diminished credibility and reduced…

October 14, 2024 08:00 IST

Surprisingly, 93% of consumers say online ads are key for discovering new products, and 95% agree these ads make it easier to find budget-friendly promotions.

Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report

As consumers plan to increase holiday budgets by 88% and start shopping earlier, brands have a prime opportunity to capture…

October 3, 2024 10:06 IST

Self-service chatbots ranked as the third most popular AI use case, with 15% of participants recognising the value of these tools.

41% of contact centre experts rank AI powered sentiment analysis as the top CX solution, reveals Kapture CX survey

AI-powered sentiment analysis, routing optimisation, and self-service chatbots are transforming customer support, reveals Kapture CX survey, as businesses increasingly rely…

September 17, 2024 13:45 IST

From setting reminders to playing music, voice assistants are believed to be slowly taking the roles of our very own personal assistants. (Image Credits: Freepik)

Are voice-activated ads the future of digital marketing?

However, with the ever-evolving digital platforms, voice-activated ads aren’t the only source of dissemination for brands, so what makes it…

September 16, 2024 12:30 IST

Google introduces Confidential Matching, a privacy-first tool that enhances targeted advertising while safeguarding user data through advanced cryptography.

Google’s Privacy Sandbox adoption costs burden small ad-tech firms, industry says

The firms face greater financial risk as Privacy Sandbox’s uncertain timeline extends development costs beyond the initial $5 million to…

September 10, 2024 09:09 IST

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