Radio players are actively coming up with innovative hyperlocal podcasts to offer personalisation.
Blogger’s park: Wave of change

The emergence of podcasts has breathed new life into the radio landscape, providing a multifaceted experience that radiates positivity

The prospects for advertisers on CTV are driven by factors such as affordable smart TV availability, access to wi-fi, diverse regional content, live sports, and short-form videos
The shifting tide

Who is winning the CTV vs linear TV war in India?