ICICI Bank does a first, launches EMI on debit cards scheme

Aug 19 2014, 15:15 IST
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ICICI Bank debit cardholders having fixed deposits with the bank can avail of this facility. (Reuters) ICICI Bank debit cardholders having fixed deposits with the bank can avail of this facility. (Reuters)
SummaryICICI Bank becomes first in country to offer EMI facility for debit cardholders

ICICI Bank, the country’s largest private sector bank, announced the launch of EMI (Equated Monthly Instalments) facility on debit cards to enable its customers to convert high value transactions into easy instalments.

ICICI Bank is the first in the country to introduce this facility.

”As we approach the festive season, this initiative will empower over 22 million ICICI Bank debit card customers to buy products of their choice and pay in easy EMIs,“ said Rajiv Sabharwal, Executive Director, ICICI Bank.

To begin with, ICICI Bank has tied up with Samsung India to offer this facility across 9,000 stores in the country including large format retailers, multi-brand outlets and stand-alone stores for purchase of mobile phones, tablets and consumer electronics, among others.

ICICI Bank will add other brands under this facility in the months to come.

“The tie-up will offer financial flexibility, drive engagement and create easy product accessibility for our consumers,” said Asim Warsi, Vice President, Mobile & IT, Samsung India.

ICICI Bank debit cardholders having fixed deposits with the bank can avail of this facility of buying products and then paying in EMIs of 3, 6, 9 or 12 months. This facility will offer a three-pronged advantage to customers as they can leverage on their fixed deposits and earn interest, while they shop and pay in EMIs as well as earn reward points on transactions. This will also help many customers, who have only debit cards, to buy and pay in EMIs—a facility which was so far available only for credit cardholders.

Scheme explained:

1. Who is eligible for this facility?

• All customers having ICICI Bank savings account and a fixed deposit of minimum Rs.10,000 linked to the same account can avail of this facility.

2. How different is this from EMI on credit cards?

• A customer having a debit card, which comes along with a savings bank account, needs to have a fixed deposit linked to his savings bank account to avail of this facility while credit cardholders can avail EMI if they have eligible credit card in hand.

3. Is there any document that one has to submit?

• No document is required to avail of this facility.

4. Is this facility only available with select merchants?

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