Bharti Airtel on Thursday announced a new organisational structure across its India and South Asia operations. Through this, the company aims to decentralise decision making and increase accountability across all levels of management. The new structure, which will come into effect from August 1 will separate the business to business (B2B) and the business to consumer (B2C) segments.
The B2C business unit will service the retail consumers, homes and small offices, by combining the erstwhile business units ? mobile, telemedia, digital TV, and other emerging businesses (M-commerce, M-health, M-advertising, among others).
This vertical will further comprise consumer business and market operations. Headed by K Srinivas, the consumer business group will lead the overall B2C strategy and focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services.
Market operations vertical will be tasked with speedy delivery of products and services to customers in South Asia. Market operations along with consumer business is expected to build a robust ?go-to-market? ecosystem and leverage Bharti Airtel?s vast distribution reach. Market operations in India and South Asia will be divided into three regions, each headed by an operations director. The north, east and Bangladesh operations will be headed by Ajai Puri, the south and Sri Lanka operations by Vineet Taneja and operations in the west will be headed by Raghunath Mandava (along with national distribution portfolio). The B2B business unit under Drew Carlton will continue its focus on serving large corporate and carriers through Bharti Airtel?s wide portfolio of telecommunication solutions. Hence the team of five, K Srinivas, Ajai Puri, Raghunath Mandava and Vineet Taneja, along with Drew Kelton, will report to Sanjay Kapoor, CEO India and South Asia.
Meanwhile Atul Bindal, who led the mobility business for over two years, is expected to take on a new role in Bharti’s corporate office.
Commenting upon the company?s restructuring, Sunil Bharti Mittal, chairman and managing director, Bharti Airtel, said, ?Bharti Airtel has always adopted transformational business models that have set the industry benchmark. As we move into the next phase of our growth journey, this new organisation structure marks a major step towards building an organisation of the future.
Customers are at the core of our business, and with this new structure, we are proactively creating an integrated customer-centric organisation. I am confident that this will provide us a solid platform to achieve our vision of making Airtel the most-loved brand enriching the lives of millions.?