Tata Motors has announced its association with Excel entertainment, wherein the Tata Hexa, will feature in an upcoming movie Rock On 2. The movie is directed by Shujaat Saudagar, starring Farhan Akhtar, Shraddha Kapoor, Arjun Rampal, Purab Kohli, Prachi Desai and Shashank Arora. Rock On 2 is a sequel to Rock On and is about music, that connects people and breaks barriers across genres, regions and personal gains.
The Tata Hexa is powered by a 2.2 L, turbocharged, four-cylinder, diesel motor that generates 154 hp and 400 Nm of maximum power and torque, respectively. Paired to a 6-speed manual and a 6-speed automatic transmission, the SUV will send its power to its all-wheel drive system. The SUV is equipped with automatic projector headlamps, aluminium finish grille and redesigned front bumper with larger air intakes. Other exterior features include LED fog lamps with a new housing cluster, plastic cladding, wider wheel arches and new alloys.
Also read: Tata Hexa First Drive Review
Commenting on the association, Vivek B Srivatsa, Head-Marketing for Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd said. “Rock On 2 is about every generation finding its voice and now with the new HEXA, every generation will find its drive. We believe that our association with Excel Entertainment for Rock on 2 is compelling, relevant and thus complements the core movie communication. Rock On 2 portrays the beauty of music which is craved by every generation; much similar to the HEXA which appeals to customers for its CONNECTNEXT Infotainment system and overall driving capabilities”
The Tata Hexa will also be equipped with new-gen CONNECTNEXT Infotainment system designed by Harman. The new infotainment system features a 5-inch touch screen, voice recognition, smartphone integration and 10 speakers.
Commenting on the association, Excel Entertainment said “We are delighted to associate with Tata Motors for Rock On 2. The journey has been tremendously exciting for us, with the partnership going to be a win-win situation for both brands. We hope to associate on future projects as well”.
The Rock On 2 movie is slated to be released on 11th November 2016 and will also feature other Tata vehicles such as Safari Storme and Xenon. Besides this, the Tata Motors’ association with Rock In 2 with also include off-screen initiatives like the ‘Carpool Karaoke’ along with other customer engagement activities with the movie stars.