Christy Walton, the billionaire heiress to the Walmart fortune, has publicly supported a nationwide protest against President Donald Trump by funding a full-page advertisement in The New York Times. The ad, which appeared on Sunday, promotes the “No Kings” protest movement set to take place across the United States on June 14. The day also marks Trump’s birthday and coincides with a planned military parade in Washington, D.C., to commemorate the 250th anniversary of the U.S. Army. Protest organisers say the overlap is intentional — a symbolic stand against what they describe as the president’s authoritarian tendencies.
What is the advertisement all about?
The advertisement outlines a set of eight civic declarations, calling on Americans to uphold democratic values, support allies, care for veterans and children, and maintain respect for legal and international systems. The text concludes with a strong message: “We are the people of the United States of America. The honor, dignity, and integrity of our country are not for sale.” The final line echoes a familiar principle of American governance: “Our government is of the people, by the people, for the people.” A spokesperson for Walton said the ad is meant to promote peaceful civic participation and awareness ahead of the June 14 protests.
Walmart distances itself from Heiress’s actions
Walmart, the retail giant founded by the Walton family, moved quickly to clarify that the advertisement was a personal initiative by Christy Walton and not connected to the company. “The advertisements from Christy Walton are in no way connected to or endorsed by Walmart. She does not serve on the board or play any role in decision-making at Walmart,”the company said. The “No Kings” protest is arranged as a national day of action against what activists describe as growing authoritarianism under Trump’s leadership. According to the movement’s website, the protest aims to highlight alleged abuses of power, including crackdowns on free speech, politically motivated detentions, threats of deportation, and disregard for judicial authority. Organisers say the protests are designed to divert public attention from the high-profile military parade in Washington, D.C., which they believe serves to glorify a political figure rather than honour national service.
Trump, Tariffs, and tensions with Walmart
Trump has previously clashed with Walmart over economic policy, particularly tariffs. Walmart executives have stated that tariffs implemented under Trump’s administration led to increased costs, some of which had to be passed on to consumers. In response, Trump reportedly urged Walmart and other retailers to “eat the tariffs” instead of raising prices. The tension highlights broader disputes between corporate America and Trump-era economic policies. Despite her strong stance, Walton emphasised that her support for the protests is rooted in promoting non-violent civic engagement. Her spokesperson reiterated that she does not condone violence and wants Americans to listen to one another and participate in their communities. “She believes while we have the right to protest, we do not have a right to violence,” the spokesperson said. “Her message promotes civic engagement, peaceful dialogue, and the sharing of diverse views and voices.”