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#YearOnTwitter is a lookback at the Golden Tweet, the most influential moments, the most popular hashtag trends, innovations and most followed accounts to show how 2015 unfolded for India on Twitter. It was a year of triumphs and tragedies, of celebrations and crises, and Twitter provided the pulse of the India. From the Golden Tweet, between Shah Rukh Khan and Zayn Malik, to Most Influential Moments, global interest for Delhi Elections and Diwali, to Most Popular Hashtag Trend (worldwide conversations about IPL) to the first non-US brand to get a Twitter emoji (@MakeInIndia), this was the Year On Twitter to show the global rise of the country. Here we look at top 5 key things on Twitter for India:
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While each Tweet is unique, only one can be named the 2015 “Golden Tweet”: The most Retweeted Tweet of the year. The Golden Tweet for India in 2015 was a Tweet by Bollywood superstar Shah Rukh Khan (@iamsrk), who Tweeted a selfie with British boyband One Direction's former member, Zayn Malik (@zaynmalik) at the Asian Awards in London in April 2015. It took Twitter by storm with over 141,000 Retweets and viewed nearly 18.3 million times globally on Twitter as fans were thrilled to see the two together in this rare selfie.
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Twitter showed the live pulse of the nation in 2015 as Indians were quick to take to the platform to see and discuss the news, politics, sports, political and cultural moments. While individual Tweets soared to be among the most Retweeted, there were several influential and memorable moments that resonated with Indians the most and it included Cricket World Cup #INDvsPAK to disastrous Chennai rain. Also, the just joined on twitter list included world iconic Taj Mahal to cricket veteran Kapil Dev.
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Popular Twitter hashtag trends in India saw a mixture of sports, entertainment, political and social activism movements. The most popular hashtags that made it to the list includes Prime Minister Narendra Modi's #SelfieWithDaughter initiative to #DDLJ20Years as the iconic Bollywood love story, Dilwale Dulhania Le Jayenge turned 20 this year.
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India’s list of most followed Indian accounts in 2015 is dominated by Bollywood stars and PM Narendra Modi. The number of Prime Minister Narendra Modi's followers on Twitter has increased by four times to reach 16.4 million since taking office last year, but he still remains behind Amitabh Bachchan and Shahrukh Khan. According to a list of the most followed Twitter personalities from India in 2015 released by the social media forum today, Big B's @SrBachchan account remains the most followed one with 18.1 million followers.
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The year 2015 was also a year of many firsts on Twitter from users, partners and brands experimenting and innovating with the platform and new campaigns. On the one hand Make In India became the first non-US brand to get its own Twitter emoji, Jet Airways #JetInstant is a first of its kind Twitter based innovation that lets you check the lowest fare or view your flight status with just a single Tweet. While Reliance's #Smartcare enables user to pay bills, recharge online, view and buy best deals, track usage, and check balance with this single hashtag.
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