Apple to increase app developers’ revenue share

“Instead of keeping 70 per cent of all revenue generated from subscriptions, publishers will be able to keep 85 per cent of revenue once a subscriber has been paying for a year,” a report claimed.

Because Apple has been aggressively buying back and retiring its stock, outstanding shares have dropped to less than 5.5 billion from 5.8 billion in late June 2015, when the Russell indexes were last recalibrated, according to Reuters data. (Reuters)
Because Apple has been aggressively buying back and retiring its stock, outstanding shares have dropped to less than 5.5 billion from 5.8 billion in late June 2015, when the Russell indexes were last recalibrated, according to Reuters data. (Reuters)

In a major shake-up, technology giants Google and Apple have reportedly been testing a new revenue sharing model for developers that would give them more money when users subscribe to a service via their apps.

“Instead of keeping 70 per cent of all revenue generated from subscriptions, publishers will be able to keep 85 per cent of revenue once a subscriber has been paying for a year,” a report on technology website Re-Code said on Thursday.

However, there’s one big difference between the announcements of both the companies. For Apple developers, the split will only be given after a consumer has been subscribing to a service for more than a year.

But unlike Apple, instead of requiring developers to rope in a subscriber for 12 months before offering the better split, Google will release the money right away.

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This article was first uploaded on June nine, twenty sixteen, at fifty-nine minutes past four in the afternoon.

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