Apple has officially announced that the iPhone 17 lineup will be launched worldwide on September 9. Apple is gearing up to unveil four new iPhone models this year. The lineup is expected to include the regular iPhone 17, a more compact and lightweight version named iPhone 17 Air, along with two premium variants—the iPhone 17 Pro and iPhone 17 Pro Max. Leaks and industry insiders suggest that these upcoming devices will bring subtle design tweaks, enhanced camera capabilities, and a revamped layout for the rear camera module.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max expected price in India and the US:
With significant upgrades anticipated across the entire iPhone 17 lineup, multiple reports hint at a potential price increase this year. Historically, Apple has priced its standard iPhone models at $799 or Rs 79,990, but that could be revised. Sources suggest that the 128GB version of the iPhone 17 may be priced at around $849 or Rs 84,990.
The iPhone 17 Pro and iPhone 17 Pro Max are also expected to see price increases this year. The iPhone 17 Pro could be priced around $1,049 or Rs 1,24,990 for the 128GB variant, up from the iPhone 16 Pro’s $999.
Meanwhile, the iPhone 17 Pro Max may launch at approximately $1,249 or Rs 1,50,000, marking a notable jump from last year’s $1,199 or Rs 1,44,990.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max launch date and time:
Apple is set to reveal the iPhone 17 series on September 9, 2025, at 10:30 PM IST. The event will be broadcast live on Apple’s website, Apple TV, and YouTube, allowing audiences worldwide to experience the launch in real time from the comfort of their own homes.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max major specs:
Leaks indicate that each of the four iPhone 17 variants will run on Apple’s latest A19 series processor and, for the first time, offer a 120Hz display across the entire lineup—a feature that until now was limited to the Pro models. All models are also expected to receive camera improvements, including a new 24MP front camera.
Meanwhile, the iPhone 17 Pro and Pro Max are rumored to feature a redesigned rectangular rear camera array and a significantly upgraded 48MP telephoto lens, replacing the current 12MP sensor and potentially enabling an impressive 8x optical zoom.
