In Verolanuova, Italy, in 1851, a legend was born. Felice Bisleri, an inventor, chemist, and visionary, laid the foundation of a legacy that would transcend continents and eras. Bisleri was born on November 30, 1851, and his journey began with a chemical laboratory in Milan.
Felice Bisleri’s Innovations
Among his creations were the renowned mineral water “Nocera Umbra,” the herbal elixir “Ferro-China Bisleri,” and the anti-malaria formula “Esanofele.” Though Felice left this world in 1921, his name etched itself into the annals of history, resonating far beyond his Italian roots.
How did Bisleri land in India?
Dr. Cesari Rossi, Felice Bisleri’s trusted confidant, became the torchbearer of his legacy. In collaboration with Khushroo Suntook, an Indian luminary, Dr. Rossi went on a journey to introduce the essence of Italian refreshment to the heart of India. Their friendship forged through time and shared aspirations, they set their sights on the burgeoning market of bottled mineral water in the Indian subcontinent.
Thane, Mumbai: Where Dreams Flow as Water
In Thane, Mumbai, the seeds of Bisleri’s were sown in India. In 1965, Khushroo Suntook laid the cornerstone of the first ‘Bisleri Water Plant,’ marking the genesis of a transformative era. The plant was established to address the pressing need for quality drinking water in India’s commercial hub.
Bisleri is for everyone!
Originally gracing the tables of five-star hotels, its journey towards inclusivity was inevitable. In 1969, the Chauhan brothers of Parle Company recognised its potential, acquiring it for a modest sum of Rs. 4 lakh. With strategic promotion and unwavering dedication, Bisleri metamorphosed into a household name, quenching the thirst of millions across India and beyond.
