Have you ever wondered how a new face becomes famous in just a few days? Or how do they get covered by the media with just a release or appearance in a show? Well, the credit should go to the celebrity managers.
Abhinav Dwivedi is one such example. He has been managing celebrities for 6 years now. Abhinav Dwivedi is the CEO of Famesroot Celebrity Management, a company he co-founded alongside Dev Mishra. As a visionary leader, he has steered Famesroot to become a prominent player in the celebrity management industry, overseeing the careers and endorsements of top-tier celebrities. Abhinav’s journey from Ranchi to Mumbai exemplifies his entrepreneurial spirit, marked by unwavering dedication and a strong commitment to building a thriving business empire.
While talking about the celebrities he manages, he told us, “We take pride in representing a diverse roster of talents, including social media sensation Tanya Singh, Bigg Boss Bangla contestant Diya Mukherjee, renowned social media creator Zack666, song album artist Lucky Rajor, and web series talent Sassy Poonam.”
He tells us, “Building a celebrity’s image involves understanding the individual, defining their desired image, personal branding, strategic partnerships, media relations, social media management, continuous image monitoring, personal development, audience engagement, image evolution, success measurement, and feedback-driven adjustments, all in a dynamic and tailored process designed to align with the celebrity’s goals and values while maintaining a positive and strong public image,” while talking about what it takes to create an image for a celebrity.
Every profession comes with its challenges, Abhinav tells us, “Managing new-age digital celebrities poses a range of unique challenges, from the delicate task of maintaining their online reputation and privacy in an unforgiving digital landscape to ensuring consistent, engaging content that resonates with ever-evolving trends. The need for effective crisis management, navigating platform algorithms, and finding authentic brand partnerships further complicates the role, while sustaining mental health and avoiding burnout amidst the relentless demands of creating, engaging with audiences, and diversifying income streams becomes paramount. Ultimately, the dynamic nature of the digital realm necessitates a forward-thinking and adaptive approach to guide these emerging talents successfully.”
In addition to his remarkable achievements as an entrepreneur, Abhinav Dwivedi is also a compassionate philanthropist. He has established the Abhinav Dwivedi Foundation, an NGO dedicated to the betterment of society.
Abhinav’s upcoming entrepreneurial endeavor is poised to reshape the landscape of brand endorsements. In his latest venture, he envisions creating an “Easy Brand Endorsement Gateway” that will act as a bridge between brands and content creators, facilitating seamless collaborations. This visionary project is set to streamline the endorsement process, offering new horizons for creators and brands to forge mutually beneficial partnerships. Abhinav’s entrepreneurial vision and innovative spirit are poised to bring about a transformative shift in the realm of brand endorsements, fostering opportunities for growth and creativity in the industry.