The Indian Institute of Management Kozhikode (IIM Kozhikode) in collaboration with Emeritus has launched a Chief Marketing and Growth Officer Programme. The programme spans over a duration of 10 months and is conducted live online. Led by distinguished faculty from IIMK and industry experts, the programme features authentic case studies, a three-day immersion session at the IIMK campus for networking, practical business simulations and a final capstone project supervised by IIMK faculty, according to an official release.
The programme is scheduled to commence on March 24, 2024, with a fee of Rs 4,25,000 plus applicable taxes. However, there is an enrollment benefit price available until February 22, 2024. Upon successfully fulfilling all evaluation requirements of the programme and maintaining a minimum attendance of 75%, participants will receive a completion certificate from IIM Kozhikode, the release mentioned.
“The modern CMO has to wear many hats. The innovation hat. The technology hat. The people hat. The collaboration hat. And the IIMK CMO programme offers a holistic perspective that helps you synchronise all that and more, so you can mature into a relevant, exceptional leader in today’s data-driven, shifting world,” Omkumar Krishnan, professor, Marketing Management, IIM Kozhikode, said.
The institution claims that the participants will not only gain insights into modern marketing demands but also develop their own CMO Playbook to foster vision, collaboration and innovation. Eligibility for the programme requires applicants to hold a graduate degree (10+2+3) or diploma (only 10+2+3) from a recognised university and possess a minimum of 10 years of work experience. This program caters to high-potential individuals aspiring to become CMOs, as well as those already in roles such as sales, brand, revenue officers, or business leaders seeking to enhance their marketing acumen, as per the release.
“The role of CMOs has rapidly expanded in the past few years to include various new responsibilities and we are confident that the design and module of this programme and its uniqueness in including essential learnings will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth,” Mohan Kannegal, CEO, India and APAC, Emeritus, said.