In today’s globalised world, navigating the complexities of studying abroad can be daunting. However, MSM Unify claims to transform the experience with its AI-powered platform, designed to streamline every aspect of applying for higher education abroad. In an exclusive interview with Raghwa Gopal, CEO of MSM Unify, we delved into how the platform is making international education more accessible for both students and institutions.
MSM Unify was founded with a mission to simplify the often overwhelming process of applying for higher education in foreign countries. According to Gopal, the idea stemmed from the challenges students face when navigating application procedures. “We identified a gap in the support available to students seeking higher education opportunities abroad. Our goal was to create a platform that addresses these hurdles—complicated applications, lack of guidance, and more,” he explained.
Today, MSM Unify claims to offer a comprehensive solution, allowing students to search for programmes, apply to multiple institutions, manage visa processes and arrange accommodation—all through one user-friendly platform. The platform further claims to have partnered with more than 1,500 institutions in 21 countries, providing students access to more than 50,000 programmes globally.
As Gopal described, their AI system personalises the entire process. “Our AI matches students with programmes based on their academic background, career goals and preferences, making the journey not just more efficient but tailored to each individual’s needs.”
Beyond personalised programme matching, MSM Unify asserts to provide extensive support, including scholarships, educational loans, visa assistance and housing options. It offers institutions services that go beyond recruitment, such as in-country representation and digital marketing strategies to enhance their global outreach.
Personalisation at the core
At the heart of MSM Unify’s platform is a commitment to personalisation. AI-driven tools help students find programmes that fit their profile while automating much of the application process. This automation allows students to apply to multiple institutions seamlessly, reducing time and effort.
Gopal highlighted the significance of this approach: “By automating the administrative side, we enable students to focus on what truly matters—choosing the right program and preparing for their academic journey.” Additionally, MSM Unify provides human support, offering guidance on financial planning, visa processes, and cultural adaptation through dedicated advisors.
Expanding into emerging markets
As part of its growth strategy, MSM Unify claims to expanding into emerging markets like Africa, Southeast Asia and Latin America. Gopal emphasised the platform’s localised approach: “We’re adapting our services to meet the unique needs of students in these regions, from partnering with local banks for financial solutions to offering tailored in-country support.”
By addressing specific regional challenges, MSM Unify ensures that students from emerging markets can access high-quality education on par with their peers from more developed countries.
Building strong global partnerships
A cornerstone of MSM Unify’s success is its ability to forge partnerships with educational institutions worldwide. These partnerships enable institutions to connect with a global network of students while streamlining recruitment processes. Gopal explained that all partner institutions must meet strict criteria, including strong academic reputations and robust student support services.
“Our partnerships are essential to maintaining the quality we promise,” Gopal said. “We carefully vet each institution to ensure students receive the best possible education and support.”