WhatsApp now has 1.5 billion monthly active users (MAUs) who are exchanging nearly 60 billion messages on a single day, Facebook CEO Mark Zuckerberg announced on Thursday. In an earnings call after announcing the fourth quarter results, Zuckerberg said that Facebook-owned Instagram is now the most popular Story-sharing product, followed by WhatsApp. Meanwhile, the Facebook-owned messaging platform, WhatsApp currently has over 200 million monthly active users in India.
Both Instagram Stories and WhatsApp Status features now have 300 million daily active users (DAUs) – compared to 178 million Snapchat users, TechCrunch reported. Facebook acquired WhatsApp for $19 billion in 2014, its largest acquisition to date. To help businesses communicate better with their customers in India, WhatsApp last month officially rolled out WhatsApp Business – a free-to-download Android app for small businesses – in the country. The new app, available on Google Play Store, will make it easier for companies to connect with customers and more convenient for its users to chat with businesses that matter to them.
In addition to the announcement of statistics for WhatsApp, Zuckerberg said that Facebook now has over 2.1 billion monthly active users while a userbase of 1.4 billion people visits the social media platform on a daily basis. Facebook recently announced that it will now start focusing on the local news in the News Feed, and escalate its efforts to curb the fake news on the platform. “News and video will always be an important part of Facebook. But when people are spending so much time passively consuming public content that it starts taking away from the time people are connecting with each other, that’s not good. Let me be clear: helping people connect is more important than maximising the time they spend on Facebook,” said Zuckerberg in the company’s Q4 result report.