Wyndham Rewards loyalty programme has added Member Level, its newest enhancement. Through four levels – Blue, Gold, Platinum and Diamond – Wyndham Rewards members can now take advantage of new benefits that increase by level, from free Wi-Fi and rollover nights to annual point bonuses and more. When members redeem their points for a stay in one of the programme’s top 25 destinations, they now automatically receive an additional enhancement to their award night for no additional points, helping them take advantage of local experiences near their destination, from indoor skydiving in Orlando to a cooking class in Shanghai.
“Devaluation is too common a trend in today’s loyalty game – it reflects everything that’s wrong with industry rewards programmes and continues to be the driving force behind why Wyndham Rewards is once again breaking the mold. While other loyalty programmes find new ways to restrict their most loyal guests when they redeem, we’re doing the exact opposite and giving our members the best,” said Josh Lesnick, executive vice president and chief marketing officer, Wyndham Hotel Group.
go free PLUS and go fast PLUS
Every time members redeem points in one of Wyndham Rewards’ top 25 global destinations, the programme will now enhance the redemption experience by offering special discounts and savings on local experiences, all curated by a Wyndham Rewards’ “Adventure Agent”.
Just like go free awards, PLUS awards come with no blackout dates or restrictions. The value of these PLUS awards ranges from US$ 5 per award night when redeemed by members at the Blue level to free experiences valued at up to US$ 150 per award night when redeemed by members who have earned the Diamond level.
Member Levels benefits will go live on May 18, 2016.