The country?s second largest business process outsourcing firm, WNS Global Services, is working on a strategy to build its foothold in the Asia Pacific and West Asia regions. To start with, the firm is mulling opening up a new delivery centre in China and wants to target new clientele across verticals like travel, banking financial services and insurance, shipping, logistics, retails and mining (in Japan, Singapore). Arijit Sengupta, managing director and head of Asia Pacific and Middle East region at WNS told FE that the company is in advanced stages of launching operations and a centre could come up anytime within this year.
?In the next 12-18 months, we would be expanding across new verticals and build presence in the Asia Pacific and Middle East region. This would be largely driven by client demand as we see increased attraction for delivery from this region. At the same time, we want to develop additional capabilities to service new local clients,? said Sengupta. Currently, the firm is delivering services to existing clients from the Philippines, with 1,200 people, and India, which has about 19,000 people.
However, WNS would be a late entrant in this market as its largest rival Genpact has had presence at three locations in China for about a decade now, with about 2,700 people. The third largest BPO player, TCS BPO, has a centre with about 250-300 people in China.
Considering the challenges coming from the region, Deborah S Kops, chief marketing officer, at WNS said that the firm was initially not looking at mega deals but would target deals worth $ 5-20 million in this region. ?About 60-80% of our business would come from the existing clients and we have started delivering services to a number of clients already from this region,? added Kpos.