Campaign: Chhota Credit
Brand: Vodafone
Company : Vodafone India
Agency: Ogilvy and Mather
The Campaign
As of now, two ads have been released this season. The first ad opens on the sets of a game show on television, with the contestant on the hot seat, a clapping audience and a title track playing in the background. The quiz master zoozoo asks the contestant zoozoo a question for which four answer options are shown on the screen. Not sure of the answer, the contestant chooses to use the lifeline – phone a friend. He dials his friend, but there is no balance left on his phone. Stumped, he looks around with a woebegone face. On the screen now pops up the super that reads: ?Run out of balance? Top-up instantly with Chhota Credit. SMS credit to 114?. The second ad opens on a talent hunt show on television where a zoozoo is shown doing first a Michael Jackson-like number, then a Chaplinesque trot but is unable to enthuse the three jury members. Crestfallen, he finally does a Bollywood dance number wowing the judges who now give a perfect 10. Then comes up the super that reads: ?Get the number you want. Choose your favourite number? followed by the
Vodafone logo.
Our Take
If the Indian Premier League (IPL) is here, can the zoozoos be far behind? Increasingly, we watch the annual IPL jamboree not just for the cricket matches, but for the zoozoo commercials that entertain us in-between. Now an annual fixture since the second edition of IPL, the antics of these lovable, egg-headed creatures manage to make us smile every season. This time too, the ads stand out for their simplicity. This season?s campaign focuses upon Vodafone?s customer service and promotes several such products and services from different areas such as voice, mobile internet, customer service and retail. The Vodafone Superfan promotion will also be part of this campaign enabling customers to win a ?money can?t buy IPL experience?.
The brief to the agency this year was to showcase a set of different products and services that are unique and eases out many of the customer pain points. The challenge was to ensure that the storylines were fresh and did not seem like a re-run of earlier editions. To what extent they are able to do, we will get to know in the following weeks. This year the campaign revolves around popular TV shows to talk about Vodafone?s services. Each of the TV spot brings to life popular TV shows and places the product/service in an engaging manner within them. So have fun identifying the various TV shows that the zoozoos bring to you.
?Banasree Purkayastha