AAP MP Raghav Chadha on Tuesday hailed the removal of 10-minute delivery promises by quick commerce platforms as a major victory for gig workers, saying sustained pressure had finally translated into safer working conditions on the ground.
Celebrating the development, Chadha wrote on X, “Satyamev Jayate. Together, we have won.” He described the move as long overdue and crucial for rider safety. “This is a much-needed step because when “10 minutes” is printed on a rider’s t-shirt/ jacket/ bag and a timer runs on the customer’s screen, the pressure is real, constant, and dangerous. This step will help ensure the safety of the delivery riders and everyone who shares our roads,” he added.
Campaign against ‘dangerous deadlines’
Chadha has been one of the most vocal political voices against ultra-fast delivery targets, repeatedly calling them “cruel” and unrealistic. He argued that such promises force delivery partners to take risks, often at the cost of their lives. As part of his advocacy, the AAP MP even went undercover as a delivery agent to experience the pressures faced by gig workers firsthand.
Sharing his interactions with workers, Chadha said, “Over the past months, I have spoken to hundreds of delivery partners. Many are overworked, underpaid and risking their life to fulfil an unrealistic promise. I thank every citizen who stood with us – you stood firmly on the side of human life, safety & dignity. And to every gig worker – you’re not alone, we’re all with you.”
Government intervention and industry response
The shift followed intervention by Union Labour Minister Mansukh Mandaviya, who held meetings with major quick commerce platforms including Blinkit, Zepto, Zomato and Swiggy. Sources said the discussions focused on delivery timelines, worker safety and overall working conditions.
Blinkit has already acted on the directive, removing the 10-minute delivery claim from its branding. Its tagline has been changed from “10,000 plus products delivered in 10 minutes” to “30,000 plus products delivered at your doorstep.” Other aggregators are expected to follow suit in the coming days.
Chadha has also raised the issue repeatedly in Parliament, highlighting the “pain and misery” of gig workers and demanding regulations, social security benefits and fair pay. The latest move, he said, is a step towards dignity and protection for millions working in India’s app-based economy.