Olives from Spain is targeting India as a key market for international promotion campaigns, for the third year in a row. In addition to Facebook, Olives from Spain will count on an Instagram account that will be used to provide updates, recipes photographs and newly created short videosrecipes showing recipes of Indian cuisine and Spanish cuisine using olives as a key ingredient.
Olives from Spain is launching the third annual campaign in India to promote olives consumption and raise awareness about the product. Advertising, an online campaign using Facebook and Instagram, and participation at the Palate Festival in New Delhi are the main focus areas of this promotional season. Events will take place during the second half of the year.
Spain exports olives to more than 120 countries, representing 40 per cent of the global market. The main markets for Spanish olives are the USA, Italy, Germany and France. Since 2007, Olives from Spain has targeted other potential markets, and India has been identified as a country where consumption is steadily increasing. To continue with this trend, this campaign is focused on presenting ideas for integrating olives into the Indian diet. It also focuses on sharing the nutritional benefits and the importance of olives in the Mediterranean diet, which is listed as an Intangible World Heritage by UNESCO. An Instagram account featuring recipes which include Spanish olives developed by Chef Sabyasachi Gorai or other renowned chefs is the newest addition to the online social media campaign.
As part of the collaboration agreement signed between the athlete and the Spanish Ministry of Agriculture, Food and Environment, Rafa Nadal is the ambassador of the Mediterranean diet. He said, “As a sportsman, I travel a lot. I feel happy when I find products from my country when I am abroad. Contributing to their promotion makes me feel proud.”