Joy Roy Choudhury – Kolkata
Chowman, a Kolkata-based fine dining Chinese restaurant chain, has plans to expand its footprint in Kolkata and enter other metros by 2017. Speaking about the expansion plan, Debaditya Chaudhury, managing director, Chowman stated, “Since its inception four years back, Chowman has established its presence across nine locations in and around Kolkata and will open three more outlets within the next four months. In December, the company would be opening its first outlet in Mumbai and will expand with six outlets in 2016. From 2017 onwards, it will be launching in other metros like New Delhi, Bengaluru and Pune and by the end of 2018, Chowman should be present across all major cities of India.”
Elaborating on how he plans to fund the projects, Chaudhury said, “We are self funded and take support from national banks whenever required. But we might look for private equity investors if needed by the end of 2017. By the end of 2020 we are targeting to open 50 outlets all across the country.” The company also has plans to introduce its mobile application for home delivery wherein the food will get delivered at any location around the city within 30 minutes. Customers can pay online or can opt for cash on delivery.
Speaking about the uniqueness of the brand, Chaudhury opined, “Chowman is not just another Chinese restaurant. My motto is to popularise Chinese fine dining, that is, serving the best quality cuisine at an affordable price. The ambiance, crockery, cutlery, etc of all our outlets are at par with any high-end restaurants. We use the same quality of raw materials that is used in five star hotels and besides, we import all our sauces from China and Thailand.”