Keys Hotels has announced its expansion plan with asset light strategy for future growth in the India market. The company has already started in this direction with the three new launches – Keys Hotels in Vishakhapatnam, Keys Hotels Malabar Gate in Calicut and Keys Lite Om Niwas in Jaipur. While Vishakhapatnam is an owned property, the other two are franchisee hotels.
The company also plans to open 8-10 new management contract hotels in the next 12-18 months by adopting assest light strategy.
Speaking about the expansion, Anshu Sarin, CEO, Berggruen Hotels, said, “Keys Hotels is committed to expand its footprint across smart cities and we will adopt assest light strategy to support this growth. We are pleased to launch three new hotels as a part of this expansion plan. Calicut, Vizag and Jaipur are very important markets for us as all three cities attracting a large volume of tourists and business travellers. Apart from these cities, we are looking to be present in major smart cities and we have aligned our growth plans accordingly.”
The three new hotels are strategically located with easy access to the railway stations, bus stands and malls. The new hotels are well poised to cater to both business and leisure travellers from all over the country. While the Keys Hotel Malabar Gate, Calicut is ideal for nature lovers as it is situated two km away from the Calicut beach and 52 km away from Thushagiri waterfalls, Keys Hotel Vishakhapatnam is suited for history lovers as it is located at an optimal distance from the Visakha Museum, Submarine Museum and the Kailasa Giri. Keys Lite Om Niwas in Jaipur is suited for people who are fond of architecture as it is strategically located near the Hawa Mahal, Jantar Mantar and Amber Fort.