foodpanda, one of India’s largest online food ordering platform, is all set to kick start its latest ad series to promote its mobile app. The ad campaign has been conceptualised by Percept/H. Reinforcing the message of the ad film, the visuals capture the tagline “Don’t Call, Just Install”. The six week long campaign will span through radio ads, mall activations and corporate activation programmes.
Saurabh Kochhar CEO (India) and CBO (Global), foodpanda said, “Our constant endeavour at foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs.”
S Suresh, senior vice president, Percept/H said “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food.”