F&B’s new connoiseurs

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Updated: April 01, 2016 8:16 PM

Consumer demand and consumption patterns clearly state the distinct change in tastes and trends related to the food business

20160415eh02Consumer demand and consumption patterns clearly state the distinct change in tastes and trends related to the food business. Fusion food, world food and back to one’s roots food, have given rise to newer products on the counter, which were earlier seldom in demand or even rare in supply. From the ‘chai’ to the cheese, there is a whole new world of exotic flavours that are catching the fancy of the consumer and are pushing demand for products in the F&B space. The cheese is moving and it is in the right arena.

As per reports, there are over 3,000 varieties of cheese available all over the world out of which only 40- 45 varieties are available in India. With Europe and US cheese reaching saturation, the attention has now shifted to India where the growth potential is huge. According to the Global Agriculture Information Network (GAIN) report cheese production is growing approximately at 15 per cent per year, in response to growing demand driven by India’s youth demographic. The Indian cheese market is expected to show double digit growth in the coming years. Urban cheese demand represents 60 per cent of total Indian sales. A surprising fact is that imported cheese represents only a fragment of the market where there are more domestic players. The processed cheese market is once again expected to grow above average Compound Annual Growth Rate (CAGR) that includes products such as slices, cubes and slabs. Our story this issue, explores the world of cheese and it aims to understand who’s moving the cheese and in which direction.

There is yet another interesting story in this issue, which opens a new window to the world of tea. It takes you to exotic Sri Lanka, where tea has evolved seamlessly from a mere beverage to a connoisseur’s delight. Despite being a centuries old sector in countries like India and Sri Lanka, tea unfortunately continues to be sold as a commodity, lacking strong high value brands. Mlesna tea of Sri Lanka has carved a niche as a premium tea brand offering as many as 3,500 varieties to tea lovers worldwide.

And finally, while penning this edit, the news came in of yet another shocking bombing attack. This time it was Brussels. To think of it, our planet is truly beautiful, but mindless acts of violence leave it bleeding and bruised. Hope good sense prevails.

Reema Lokesh

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