Cremica, which has a extensive portfolio of products across sauces, mayonnaise, chutneys and dessert toppings among others, plans to leverage its experience with quality and innovation to launch new products to for its retail sector. The company recently launched a new range of products – Tombo, vegetarian mayonnaise squeeze pack, trial pack of dips, spreads and specialty sauces. Akshay Bector, chairman and managing director, Cremica Food Industries, has been associated with the development and expansion of the company. Speaking to Food & Hospitality World about the various trends in the industry, Bector mentioned, “Food service industry is growing with pace. With more and more new quick service restaurants (QSRs) and entrants in the industry, we see a vast business scope for companies like Cremica.”
Cremica plans to reach an outlet base of about of 120,000 from the current 40,000. Commenting on the challenges in the hospitality and food retail industry, he said, “We have grown in the past financial year with 25-35 per cent in both the markets. Retail brand expansion of our distribution base was a challenge, but we have managed it quite well and still continue to do the same. But our products like ‘Desi Express’ bring consistency and comfort to business owners. They are well accepted in the industry.”
Cremica has been growing its product range based on research of the India market. Bector added, “With periodical change in the taste and preferences of the consumers, offerings of an organisation are also subjects to innovate, just to hit the right taste buds. We understand the palate of Indian consumers and hence we regularly keep on working towards new flavours and likings of the consumers. We have a constant hand on innovation and new offerings. We have grown in the industry in the last FY; our products are well accepted by the industry. We would be able to sustain the same in the coming years also.”