The Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with Avaana Capital, LetsVenture, Karnataka Digital Economy Mission (KDEM), IVCA, HDFC, and others, has launched the Startup Maha Rathi challenge as part of the second edition of Startup Mahakumbh. This flagship initiative aims to provide Indian startups with funding, mentorship, and strategic guidance, aligning with India’s long-term goal of becoming a developed economy (Viksit Bharat) by 2047.
Funding for startups
The challenge offers startups access to a Rs 30 crore fund, industry mentorship, and networking opportunities with global investors. It also includes special awards for startups from emerging states and union territories. Selected startups will gain national recognition and access to global markets through Startup India.
Key sectors
The Startup Maha Rathi challenge is open to entrepreneurs across 11 key sectors, including AI & DeepTech, BioTech & HealthTech, Gaming & Sports, Fintech, Incubators & Accelerators, Mobility, Agritech, B2B & Precision Manufacturing, D2C (Direct-to-Consumer), ClimateTech and Defence & SpaceTech.
The competition follows a structured selection process, beginning with the application launch on February 26, 2025. The final pitching event will be held from April 3-5, 2025, at Bharat Mandapam, New Delhi.
Shortlisted startups will receive Rs 1 lakh each, top two startups from each sector will be awarded Rs 10 lakh each. The next five startups will receive Rs 5 lakh each and the following five startups will receive Rs 3 lakh each.
Piyush Goyal, Union Minister for Commerce and Industry, called the initiative a “pivotal stride toward achieving India’s vision of Viksit Bharat 2047,” emphasizing the financial support and mentorship provided to startups.
Amardeep Singh Bhatia, Secretary, DPIIT, highlighted the importance of fostering an innovation-driven culture to support high-potential startups.
Anjali Bansal, Founding Partner, Avaana Capital, stated that Startup Maha Rathi will catalyze growth in critical areas such as sustainability, energy transition, and deep tech, reinforcing India’s global leadership in entrepreneurship.
Application process
Applications for Startup Maha Rathi 2025 will open on February 26, 2025, with a deadline of March 7, 2025. Shortlisted startups will present their ideas to a jury panel between March 15-25, 2025. Eligible startups must be DPIIT-recognised and operating as a Private Limited Company, LLP, or Partnership Firm in India.
This initiative is set to provide a high-impact platform for emerging entrepreneurs, ensuring they receive the necessary resources to scale their businesses and contribute to India’s economic growth.