Tira, Reliance Retail’s omnichannel beauty retail platform, has announced the launch of skincare brand ‘Akind’. The newly launched skincare brand is co-founded by bollywood actor Shahid Kapoor’s wife Mira Kapoor.
The brand was unveiled at Tira’s flagship store at Jio World Drive in Mumbai. Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”
As per the company, the brand has three categories, namely, The BUILD range, The BALANCE range and The DEFENCE range as the brand is built on the philosophy that everyone’s skin is unique.
“I realised that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands,” Co-Founder Mira Kapoor stated.