Tata Consultancy Services (TCS) brand value has increased to $57.3 billion, making it the most valued brand in India and the 45th most valued brand globally. According to a report by Kantar Brandz, the company has registered a 28 percent increase in its brand value in the past year.
TCS has seen an increase in its brand equity, awareness, and favorability throughout the world. Last year, the company ranked in 46th place in the Kantar Brandz report with a brand value of $41.2 billion. In another report by Momentum- ITSMA, with its business executives in 26 countries, TCS showed 95 percent aided brand awareness.
Top Global and Indian most valued brands
The Kantar Brandz report ranks the most valued brands in the world. Apple reigns at the top of the list with a $1.29 trillion brand value, followed by Google and Microsoft with brand values of $944 billion and $884 billion, respectively.
TCS is the only Indian company to be included in the top 50 most valued brands in the world. 3 other Indian companies have made it to the top 100 most valued global brands. HDFC Bank is ranked at 56 with a brand value of $44.9 billion. Airtel is the third most valued brand from India with a brand value of $37 billion and ranking at 66th place, followed by Infosys at 73rd place with a brand value of 33 billion.
Partnerships with key sports events enhance brand value
TCS has long-term marketing partnerships with globally known sports events to enhance its brand value and awareness in the major economies of the world. The company sponsors 14 running events, which include globally known marathons like the TCS London Marathon, TCS New York City Marathon, and TCS Sydney Marathon.
Abhinav Kumar, Chief Marketing Officer of TCS, said in a statement that the growth in brand value, awareness, and equity has been built on a range of high-impact, long-term marketing and communications programmes.