YearEnder 2023: Upwards and onwards, K-pop and Anime continue to grab the limelight; only this time via merchandise Premium Story
Almost 60% of organisations are implementing or exploring generative AI in marketing, Capgemini report
Ericsson’s Stella Medlicott on the company campaign on 5G as a technology and its sustainability act Premium Story
90% of Delhi youth witness spike in Fake News during Elections; 91% believe it influences voting patterns, revealed The 23 Watts report
Covid-19 pandemic has transformed the consumer perception about insurance: Report When it comes to purchasing health insurance policies online, the journey from assessing the need for a health insurance policy… By BrandWagon OnlineJuly 13, 2022 13:56 IST
Manyavar partners with Indian Olympic Association The brand has collaborated as the Indian official style partner By BrandWagon OnlineJuly 13, 2022 12:20 IST
Raymond Limited appoints Atul Singh as executive vice chairman The Nomination and Remuneration Committee of Raymond Limited has recommended his appointment as executive vice chairman to the Board of… By BrandWagon OnlineJuly 13, 2022 12:12 IST
Victoria’s Secret cuts 160 management roles in reorganization Greg Unis has been named chief growth officer after leading the Victoria’s Secret and PINK Beauty businesses since 2016. By ReutersJuly 13, 2022 10:25 IST
Interview: Nyrika Holkar, executive director, Godrej & Boyce ‘More opportunity to make in India now’ By Christina MonizJuly 13, 2022 09:44 IST
Work That Speaks | Ad Reviews | 1 To 11 July 2022 Brands that cut through: Godrej Magic, Redmi, Flipkart, Cadbury Fuse, Goodknight, Shyam Steel, Dell, Senco, GoDaddy, PokerBaazi, Disney Star, Joy… July 13, 2022 09:28 IST
Advertising sees a rise of ‘cultural game changers’ Star shine may not be ebbing, but a whole new breed of endorsers is emerging Updated: July 13, 2022 10:18 IST
Connected TV ads boost brand awareness by 19%: Study There are over 20 million CTV households in India By Akanksha NagarUpdated: July 13, 2022 15:42 IST
ON THE SPOT: ‘Backup Ukraine’ offered Ukrainians peace in wartime Aalap Desai, Chief Creative Officer, Isobar & Taproot Dentsu July 13, 2022 08:44 IST
Blogger’s Park: Back to the theatre Cinema advertising just got more experiential than ever Updated: July 13, 2022 10:18 IST
Godrej No. 1 unveils new TVC campaign featuring TV actor Shaheer Sheikh The campaign is conceptualised by Creativeland Asia By BrandWagon OnlineJuly 12, 2022 19:14 IST
Hansa Research appoints Sandeep Ranade as EVP and national head of quantitative research Prior to this, Ranade was with Kantar as executive director and head of media (South Asia) By BrandWagon OnlineJuly 12, 2022 18:44 IST
DViO digital launches digital campaign ‘Lalkaar Ladkiyon Ki’ for My11Circle Lalkaar Ladkiyon Ki’ is a campaign dedicated to promoting and building momentum for the Women’s T20 World Cup By BrandWagon OnlineUpdated: July 12, 2022 18:28 IST
ConsCent raises Rs 13.26 crore in a bridge round ConsCent will primarily use the new funding to expand the product By BrandWagon OnlineJuly 12, 2022 17:11 IST
Interbrand elevates Gonzalo Brujó to global chief executive The company has also appointed Ashish Mishra as CEO, India and South Asia By BrandWagon OnlineJuly 12, 2022 16:15 IST
Simpl appoints Somansh Kumar as director – platform integrations Kumar will lead the integrations’ charter and growing merchant partners on Simpl By BrandWagon OnlineJuly 12, 2022 15:33 IST
Ganit raises Pre-Series A round The new infusion of capital is slated to be used to expand its product portfolio in various spaces By BrandWagon OnlineJuly 12, 2022 14:00 IST
Digitas India bags digital mandate for Matter The account will be handled by the agency’s Mumbai office By BrandWagon OnlineJuly 12, 2022 12:53 IST
‘Microsoft is filtering candidates’: Laid-off employee claims rehire promises are misleading, says ‘I was told…’
