EssenceMediacom acquires the integrated media mandate for Bambino Pasta Foods Industries Private Ltd.
Earned media equity for IPL 2024 reached Rs 4,094 crores, reveals Wavemaker MESH’s Earned Equity report
X CEO Yaccarino tells bank lenders that revenue grew by single-digit percentage amid digital advertising slump
Interview: Piyush Pandey, outgoing chairman of global creative and executive chairman, India, Ogilvy, and Devika Seth Bulchandani, global CEO, Ogilvy
Prega News launches a new digital campaign #JustTakeTheTest The brand has teamed up with digital marketing agency Grapes for the campaign By BrandWagon OnlineJuly 14, 2022 15:08 IST
Asia Pacific ad spend expected to grow by 5.1% to reach $250 billion in 2022: Report Looking ahead, dentsu expects the 2023 global advertising market to increase by 5.4% to reach $778.6 billion followed by a… By BrandWagon OnlineUpdated: July 14, 2022 13:52 IST
Shemaroo Entertainment appoints Arghya Chakravarty as COO He will be spearheading the overall business operations of Shemaroo and will work with Hiren Gada, CEO, and the senior… By BrandWagon OnlineJuly 14, 2022 12:46 IST
Havas Group India expands footprint into Eastern India; ties up with digital marketing agency ‘Quite Easily Done’ The new entity, Havas QED, will be led by Anisha Singh Motwani, founder and CEO, QED who will report in… By BrandWagon OnlineJuly 14, 2022 11:23 IST
More than 270 consumer durable brands advertised during Jan-May’22 on television: Report Ad insertions of durables sector on digital medium saw a continuous rise of 3.2 and 4.9 times in Jan-May’21-22 over… By BrandWagon OnlineJuly 14, 2022 09:59 IST
Bombay HC dismisses Sebamed’s appeal in HUL ad case On June 17, Bombay High Court in its order passed by a single-judge, restrained Sebamed from airing the advertisements in… By FE BureauJuly 14, 2022 09:28 IST
Netflix to rely on Microsoft for its ad-backed video service The alliance announced Wednesday marks a major step toward Netflix’s first foray into advertising after steadfastly refusing to include commercials… By Associated PressJuly 14, 2022 09:11 IST
Funskool secures rights to manufacture Chhota Bheem toy in India Chennai-based Funskool, part of the MRF group, has obtained the licence to launch the series of action figures from Green… By FE BureauJuly 14, 2022 07:59 IST
SUGAR Cosmetics to expand presence to 100k stores by end of FY24 The company’s gross merchandise value (GMV) stands at Rs 45 crore per month, while its net annual recurring revenue (ARR)… By Tushar GoenkaUpdated: July 14, 2022 13:50 IST
Disney Advertising signs a deal with The Trade Desk This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of premium supply, rooted in secure… By BrandWagon OnlineJuly 13, 2022 19:53 IST
Balaji Telefilms names Abhishek Kumar as the Group CEO Kumar joins the company from Jupiter Capital By BrandWagon OnlineJuly 13, 2022 18:59 IST
Sale of online advertisement space to attract 18% GST: AAR E-commerce portal Myntra Designs had approached the AAR seeking a ruling on whether providing advertisement space on its portal to… By FE BureauUpdated: July 14, 2022 09:41 IST
Globale Media launches programmatic self-serve cloud-based platform GMX GMX offers advanced targeting such as gender-based, geo-fencing, age-based, campaign scheduling, device type, among others By BrandWagon OnlineUpdated: July 13, 2022 17:24 IST
Digital healthcare platform MediBuddy acquires Clinix With this acquisition, MediBuddy aims to expand its services to the interiors in rural India By BrandWagon OnlineJuly 13, 2022 16:53 IST
Supply chain no more a constraint, marketing spend higher than pre-Covid levels: Lenovo Lenovo maintained lead with 24.8 per cent market share globally despite witnessing a 12.5 per cent dip in shipments. By PTIJuly 13, 2022 15:55 IST
Scarecrow launches real estate marketing arm, Firefly To head Firefly, Scarecrow has got on board, real estate expert, Sarat Sinha By BrandWagon OnlineJuly 13, 2022 15:30 IST
GoMechanic ropes in Sharman Joshi for its latest digital campaign #ShaantSharmanShaant The #ShaantSharmanShaant campaign was conceptualised by GoMechanic’s in-house creative team, with the help of production house Bambai Dreams Entertainment Pvt.… By BrandWagon OnlineJuly 13, 2022 14:50 IST
Indian cricketer Smriti Mandhana invests in Neem Ayu The brand plans to grow presence in pan India and also develop new product lines which are solution driven and… By BrandWagon OnlineJuly 13, 2022 14:27 IST
Tannishtha Chatterjee diagnosed with Stage 4 oligometastatic cancer: How it’s different from metastatic cancer
Powell’s rate cut hint drives market higher: Nifty near 25,000, Sensex up 330 points – 5 key highlights
