Page 613 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Early investors in the company also got an exit, making over 500% return, stated FASHOR. (Image Credits: FASHOR)

FASHOR secures $5 million funding from Blume Ventures

Prasar Bharti releases Content Sourcing Policy, issues guidelines for sports content and OTT

The battle for user acquisition and retention: Inside the high-stakes world of online gaming

HMD launches brand campaign featuring Sanya Malhotra and Jimmy Sheirgill

Chtrbox’s social media wing ChtrSocial wins mandate for Gouri’s Goodies

McDonald’s India partners with Mondelez to launch Gems topped desserts

Acxyn introduces AI to its Web3.0 gaming segment

Securonix appoints Biju Muduli as chief marketing officer

Curiosity strikes deal with Telkomsel for exclusive content access

HDFC Life’s rolls out campaign ‘Kal Ka Reality Check’; aims to transform retirement aspirations

Kapiva Ayurveda collaborates with actor Tiger Shroff; aims to challenge misconceptions around Shilajit

Disney and Sony deals to make it difficult to reach Indian consumers

On the spot with Mehul Gupta, co-founder & CEO, SoCheers

Interview: Ajay Gupte, CEO, South Asia, Wavemaker

WinZO’s Saumya Singh Rathore on the company’s survival strategies besides expansion plans Premium Story

HDFC Mutual Fund unveils ‘Generation Restoration’ initiative for Nurture Nature campaign

Rogers Communications signs content deals with NBCUniversal and Warner Bros Discovery

Advertising

Reportedly, the company reaffirmed its annual growth forecast of one percent to two percent (Image: Freepik)

Interpublic faces muted ad spending amid Middle East conflict

Paragon launches Diwali ‘Utsav ke Rang, Kartavya ke sang’ campaign

Kohler launches campaign aiming to inspire consumers to re-imagine their bath space

Marketing

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country.

YouTube Shorts hits trillions of views, introduces new ad formats

Delhi Capitals ropes in PUMA as the official kit partner

Decoding the role of AI in shaping marketing careers: Partner or Enemy

Media

"Though I’m not particularly tech-savvy, but my iPhone stands out as my favorite gadget," Pal said.

BrandWagon Chai pe Charcha with NISARA’s Tarvinder Pal Premium Story

PVR Inox posts total revenue of Rs 6203.7 crore, while net profit stood at Rs 114.3 crore in FY24

Tata Play partners with Amazon Prime for expanded TV and OTT access

Gaming

Industry players from the AVGC sector look forward to the Union Budget for clarifications and regulations in the industry

From relaxation in taxation to a boost for start-ups in gaming; AVGC sector draws up its wishlist for Budget 2023

Digital Marketing

Martech

So to see it being unleashed at a business problem, in such a manner, is truly inspiring.

ON THE SPOT: ‘Enabling Samsung experience on iPhone is genius’

Rahul Mathew, Chief creative officer, DDB Mudra Group

July 27, 2022 09:27 IST

Search engines like Google and Bing have been shaping local search by prioritising fewer.

Blogger’s Park: Perfecting the search for a vendor near you

Users today expect search engines to automatically track their location while providing relevant results

July 27, 2022 09:18 IST

Interview: Varun Alagh, co-founder and CEO, Honasa Consumer

‘Influencer marketing key to our growth story’

By Akanksha Nagar

July 27, 2022 09:07 IST

It is against this background that Reliance Brands (RBL) announced its strategic partnership with global fresh food and organic coffee chain, Pret A Manger (PAM).

Pret A Manger-Reliance tie-up to force Indian café chains to smell the coffee

Brand’s positioning may be just below Starbucks

July 27, 2022 08:40 IST

Amitabh Bachchan, Amitabh Bachchan Covid, Amitabh Bachchan Covid positive, Amitabh Bachchan coronavirus, mumbai Covid, Mumbai Covid cases

Nudging 80, Amitabh Bachchan upstages younger stars to top most-recognised celebs list

Actor scores 92%, the highest-ever score, on Hansa Research’s Brand Endorser Report

By Akanksha Nagar

July 27, 2022 08:09 IST

Cosmo First Limited is a four-decade-old global business organisation

Cosmo First appoints Kulbhushan Malik as global business head of its films business

With over 24 years of experience, Malik will be responsible for devising strategy on operations and business growth

By BrandWagon Online

July 26, 2022 19:24 IST

UNTOLD is designed to accelerate the production cycle and allow retail investors to participate in the world of content.

Untold.io launches equity crowdfunding platform for the entertainment industry

The platform features a structured debt offering to allow investments from accredited and non accredited investors via wire, ACH, or…

By BrandWagon Online

Updated: July 27, 2022 17:25 IST

As per the platform, this is the largest class to date for global artist development program

YouTube music selects Noor Chahal and Kayan as part of 2022 class of Foundry

The independent artists will receive funding and dedicated support to create and launch new music

By BrandWagon Online

July 26, 2022 18:33 IST

Under his able leadership, ZEE claims to have successfully expanded into international markets

ZEE’s Punit Goenka awarded Game Changer of the Year at the IAA Leadership Awards

As per the company, Goenka won the award for his invaluable contribution to the media and entertainment industry

By BrandWagon Online

July 26, 2022 17:48 IST

PVR claims to have high affinity among young audiences including a sizeable section of its loyal customers.

PVR launches its latest innovation in cinema advertising

As per the company, the differentiated offering from PVR in collaboration with XPERIA GROUP, an OOH media company uses 3D…

By BrandWagon Online

July 26, 2022 17:29 IST

The video further highlights initiatives that WhatsApp has undertaken to help consumers avoid such scams

Payments on WhatsApp rolls out ‘Scam Se Bacho’ campaign in India

Conceptualised by BBDO India, the music video captures an array of everyday situations that warn users of scams

By BrandWagon Online

July 26, 2022 17:14 IST

Today the issue of digital fraud is a growing threat across industries, Amit Relan, CEO and co-founder, mFilterIt, said.

mFilterIt releases its study on the reality of digital frauds in the real estate industry

The study brought out that a prominent real estate player had a total of 387 fake/misrepresentation websites, using the brand’s…

By BrandWagon Online

July 26, 2022 16:32 IST

CakeZone announces actress Nora Fatehi as its brand ambassador

Fatehi also steps up as an investor in the parent company Curefoods

By BrandWagon Online

July 26, 2022 15:35 IST

Zoo Media is the homegrown media network of seven agency brands.

The Zoo Media Network bags creative and branded content mandate for Kingfisher Premium and Ultra

The creative mandate was won by the full funnel creative and performance digital agency FoxyMoron and will be handled by…

By BrandWagon Online

July 26, 2022 14:38 IST

The price hike, following one that Amazon announced for Prime in the United States in February, reflects mounting pressure from Wall Street on new Chief Executive Andy Jassy to shore up profit as inflation rises and a downturn looms.

Amazon to raise Prime prices in Europe as retailer wrestles with costs

In April, Amazon posted its first quarterly loss in seven years from headwinds including higher wages, rising gas costs and…

By Reuters

July 26, 2022 13:52 IST

Prior to Pocket Aces, he worked for a decade building D2C brands and growing businesses such as Yi Technology and GoPro in India and South Asia.

Pocket Aces elevates Rayvanta Kumar as the head of D2C content business

Kumar joined Pocket Aces in 2020 as assistant vice president (AVP) in the corporate strategy function

By BrandWagon Online

July 26, 2022 13:06 IST

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