Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
Responsive marketing is the new normal! How brands are harnessing real-time insights for building trust
Independence Day 2022: Kiya.ai to celebrate Azadi Kaa Amrit Mahotsav in metaverse on Bharatmeta As per the company, a virtual experience in Bharatmeta will enable visitors to observe the Tricolour hoisted on a virtual… By BrandWagon OnlineAugust 14, 2022 12:04 IST
Is streamvertising the future of advertising Streaming media giants are expanding to incorporate commercial breaks into their content by offering cheaper subscription models August 14, 2022 09:57 IST
IDFC Mutual Fund unveils investor awareness film titled #UnitedByInvestments The #UnitedByInvestments film is available on IDFC Mutual Fund social media channels By BrandWagon OnlineAugust 13, 2022 18:04 IST
Independence Day 2022: CEAT Tyres releases video film #RidingHopeRidingChange As per the company, the message of hope that the film delivers is mirrored in the efforts of CEAT Tyres By BrandWagon OnlineAugust 13, 2022 17:37 IST
Ed-a-Mamma launches its new digital campaign #OutIsIn The digital campaign conceptualised by SoCheers was launched on August 12 across all social media platforms By BrandWagon OnlineAugust 13, 2022 16:02 IST
Licious partners with The Great Khali for its ‘All You Can Meat Buffet’ festival Conceptualised and executed by the Licious internal brand team, the campaign will run during the festival across several digital and… By BrandWagon OnlineAugust 13, 2022 14:58 IST
Detailed and uninterrupted reading continues to draw readers to newspaper: Report According to the report, it is important for print publishers to invest in recruiting young audience By BrandWagon OnlineAugust 13, 2022 14:38 IST
Independence Day 2022: ITC launches corporate film to celebrate the contributions of India’s freedom fighters The film has been conceptualised by Ogilvy By BrandWagon OnlineAugust 13, 2022 12:39 IST
Is nation building the new buzzword for Indian brands Let’s take a look at how brands have joined the bandwagon August 13, 2022 11:09 IST
Rediffusion to launch full-service agency, Next The new agency will specialise in innovation, data, marketing and technology and aims to service start-ups, fin-tech, e-commerce, ed-tech, and… By Akanksha NagarAugust 13, 2022 10:15 IST
Meesho adds eight new vernacular languages to tap 377 mn potential user base With this, Meesho customers can select their preferred language for accessing the account and product information, placing and tracking orders,… By PTIUpdated: August 12, 2022 19:45 IST
Independence Day 2022: Godrej celebrates 75 years of Independence with a new film #SoundsOfMakingIndia The film narrates the story of Godrej Group’s journey of being an integral part of the nation’s progress By BrandWagon OnlineAugust 12, 2022 19:05 IST
Britannia’s new films celebrate the daily happy moments The films are conceptualised by McCann Worldgroup By BrandWagon OnlineUpdated: August 12, 2022 18:45 IST
First Sight secures the digital mandate of Smoor The digital firm will use strategic communication to increase the brand’s visibility among its target audience By BrandWagon OnlineAugust 12, 2022 17:50 IST
Vishal Gupta to lead the consumer beauty brands for Nykaa In his latest role at Unilever Russia, Gupta helmed the beauty and personal care business. By BrandWagon OnlineAugust 12, 2022 17:09 IST
Independence Day 2022: Rage Coffee rolls out a digital campaign ‘India Drinks Rage Coffee’ The campaign aims to bring out the e emotions of the ‘Ragers’ through Instagram reels By BrandWagon OnlineAugust 12, 2022 16:36 IST
Kurkure partners with Karan Johar for its latest offering Chatpata Cheese The collaboration is an extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign By BrandWagon OnlineAugust 12, 2022 16:13 IST
Esports Collective launches Esports fan engagement platform FanSpace The platform will provide fans with a one-stop dashboard with data for all competitive tournaments By BrandWagon OnlineAugust 12, 2022 15:21 IST
‘Open to constructive interaction’: India rejects Nepal’s ‘baseless’ Lipulekh remark, keeps door open for talks
