Page 555 of Brand Wagon

Uniqlo’s Bangalore bet signals push beyond North India — But can it scale?

One of the key benefits of A/B testing is its ability to increase conversion rates

BrandWagon Explainer: What is A/B testing and how it works

In the promotional video, Penty outlines her skincare regimen featuring The Body Shop’s Vitamin C products.

The Body Shop collaborates with Diana Penty for its Vitamin C range

Team Pumpkin has bagged the social media mandate for Kotak Securities Limited. (Image Credits: Team Pumpkin)

Team Pumpkin secures social media mandate for Kotak Securities

From Pachisi to Play Store: Is Ludo a game of skill or luck?

How mobile marketing fits into a broader cross-channel marketing strategy

Media layoffs top 3,000 in past year as digital ads disappoint

BrandWagon AdTalk with MARS Cosmetics’ Anmol Sahai Mathur Premium Story

Revolutionising marketing: The power of AI in transforming the industry

Chai pe Charcha with BrandWagon Premium Story

The evolution of marketing: A look back at 2023 and ahead to the future

BajajCapital partners with WebEngage

Beyond AI and ML – marketing trends to look for in 2024

Bite-sized content! Social media tips you didn’t know you needed

Ad of the day: ITC Mangaldeep’s ‘Dil se Karo Baat, Bhagwan Ke Saath’

Lava rolls out its new ad film for the launch of Blaze X featuring Gautam Gambhir

Advertising

“We conducted detailed concept testing with our consumers to understand what resonated most with them,” Mishra said (Image: PR Handout)

Ad of the Day: Mamaearth’s ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’

Samsung rolls out ad campaign for Galaxy Z series featuring Varun Dhawan, Kiara Advani and Neeraj Chopra

DS Group launches #CandyDayThePulseWay campaign

Marketing

BrandWagon Explainer: Why brands opt for rebranding

Mamaearth forays into personal wash category; launches moisturising lotion soaps

IMAX Corporation and BookMyShow announce digital collaboration for entertainment experiences in India

Media

The salary ranges for various tech roles vary significantly based on experience levels. (Image Credits: Freepik)

What is the average salary of a software engineer at GCCs?

Interview: Ajay Gupte, CEO, South Asia, Wavemaker

HDFC Mutual Fund unveils ‘Generation Restoration’ initiative for Nurture Nature campaign

Gaming

The new research is a primary study on Indian gamers that is conducted by surveying over 2,240 smartphone users across multiple demographics and geographics.

The number of e-sports players in India grew 4x from 150,000 in 2021 to 600,000 in 2022: Lumikai and AWS research

Digital Marketing

Martech

Latest News

GDP, Bharatiya Janata Party, National Democratic Alliance, taxation, foreign direct investment, digital transfers

Bite the bullet

economics, AI, artificial intelligence, consumers, VPN, tech

‘Surge-your-worth’ economics

Nykaa, virtual reality, artificial intelligence, ai, industry, FSN E-Commerce Ventures

Nykaa set to dive deeper into virtual reality

MSMEs, Bankers, banking, banks, economy, credit gap, State Bank of India

Challenges continue to plague MSMEs: Bankers

Bond yield at 5-month high

Bond yield at 5-month high on fiscal slippage worries

Market Data