Page 533 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Once the idea is finalised the next task that resides in hand is targeting the right set of users with the right messaging. ( This is an AI generated image from Ideogram)

The Engagement Sage: The long route to creativity in the age of digital!

Reportedly, the company will strengthen its focus on expanding its distribution channels, product innovation, team expansion, and scaling up its manufacturing capacity. (Image Credits: Daily Objects)

DailyObjects raises $10 million in Series B funding led by 360 ONE Asset

Schbang, a creative agency, announced the strengthening of its global influence by acquiring Addikt. (Image Credit: addiktSchbang)

Schbang acquires Addikt to boost global influence and expand into European market

It is believed that LIFT//OFF will open applications for Creators, Trainers, and Recruits on 18 September, with the deadline for applications set for 10 October. (Image Credits: KGeN)

KGeN partners with Riot Games to launch LIFT//OFF, an online training academy for Valorant

Zee embarks on new phase after Sony merger collapse

On the spot: Sumon K Chakrabarti, co-founder, Buffalo Soldiers

Blogger’s Park: Redefining engagement

Interview: Ambuj Narayan, CEO, Taneira

IPL advt battle low-key this year

Exotel’s Udit Agarwal on the company raising $100 million besides implementing AI voice chats for customer conversations Premium Story

Increase in advertising rate to Rs 74 per 10 seconds and advertising time to 12 minutes per hour for Community Radio Stations

Streaming content takes over 50% of smartphone usage time, reveals BCG report

When it rains, it pours pakodas! Adani Wilmar’s monsoon campaign

Sony Sports Network claims to rekindle cricket rivalry with the live broadcast of India’s tour of Sri Lanka

FCB appoints Kartikeya Tiwari as creative digital partner

Gupshup appoints Lorrie Norrington to board of directors

HSBC partners with Priyanka Chopra Jonas, claims to strengthen community bonds for Indian expats

Advertising

In total, 42 metals were awarded in Digital. Of them five were Gold, 14 were Silver and 23 were Bronze

GoaFest 2024: FCB Group India bags two Grand Prix in Direct Specialist and Technology Specialist, Leo Burnett India tops four categories

Musk’s X sues Media Matters over pro-nazi content link

FlyBoo Holidays unveils TVC starring brand ambassador PV Sindhu

Marketing

Spolto has partnered with over 1,200 coaches and academies across 12 sports in Maharashtra, offering access to various sports including tennis, swimming, badminton, and gymnastics

Spolto closes $1 million funding round to grow digital sports presence in India

Indian sports industry surpasses Rs 15,000 crore milestone, reveals GroupM ESP’s 2024 report

Duolingo’s mascot Duo debuts as creator at Lakme Fashion Week

Media

With the feature you can easily capture ‘iconic moments,’

Explainer: The twists & turns in Netflix’s India story

Blogger’s Park

On the spot

Gaming

Companies can track and analyze employees' learning behavior and preferences by using data analytics and machine learning

Unlocking millennial potential: Gamification’s impact on learning and development programs

Digital Marketing

Martech

As part of the partnership, McDowell's No.1 Soda will appear on the upper sleeve of the FC Goa shirt for the entirety of the ISL season, the company said

FC Goa names McDowell’s No.1 Soda as its new associate sponsor for 2022-23

As per the company, the new sponsor will ensure that the fans have fun

By BrandWagon Online

November 8, 2022 18:06 IST

Nykaa Fashion ropes in Janhvi Kapoor as brand ambassador

The company claims that this move is an endeavour to have Kapoor’s influence and popularity transcend the world of fashion

By BrandWagon Online

November 8, 2022 16:55 IST

As part of the design process, the company created two high-fidelity prototypes of a customised Shorts video player

YouTube brings out YouTube Shorts for the big screen

Viewers were happy to use the remote to manually advance to the next Short rather than have the feed autoplay,…

By BrandWagon Online

November 8, 2022 15:50 IST

Amazon Pay launches second leg of #AbHarDinHuaAasan digital campaign

The campaign attempts to celebrate the way digital payments simplify the lives of millions of merchants across the country

By BrandWagon Online

November 8, 2022 14:47 IST

It has partnered with six broking houses across Mumbai, Surat, and Ahmedabad to tap over four lakh customers, the company said

JARVIS Invest rolls out its AI in investing campaign

As per the company, the campaign will run across various digital platforms for five months using a programmatic approach

By BrandWagon Online

November 8, 2022 14:16 IST

In the Instagram reel, Panday encourages users to allow their passion to become their purpose

MSI rolls out its StartOfMyPassion campaign starring Ananya Panday

For the campaign, Panday has created a video on Instagram featuring the MSI Modern, Creator and Stealth series of laptops

By BrandWagon Online

November 8, 2022 13:33 IST

The funding round was led by angel investor Dr Mayur Desai, and also saw Nirbhay Gandhi

On2Cook India Pvt Ltd gets 17 crore in seed funding round

As per the company, the brand is in talks with other strategic investors to raise an additional Rs three crore…

By BrandWagon Online

November 8, 2022 12:20 IST

Sibley has worked in media brands including The Wall Street Journal, Bloomberg and Condé Nast

Time names Jessica Sibley as its CEO

Sibley’s appointment comes as the 99-year old company seeks to expand away from its print operations and become a diversified…

By Reuters

Updated: November 8, 2022 11:17 IST

As per the company, the campaign is live across YouTube, Facebook, Instagram and its own website

Century Plyboards launches #LetsNotForgetAlzheimers campaign

The campaign was in collaboration with the creative digital agency Sociowash

By BrandWagon Online

November 8, 2022 10:32 IST

The report found that the top 10 categories accounted for a 29% share of ad volumes between Jul-Sep'22

Top 5 genres contribute 90% of total TV ad volumes: Report

Hindustan Unilever (HUL), Reckitt Benckiser and Brooke Bond Lipton India have remained the top 3 advertisers across the board

By BrandWagon Online

November 8, 2022 10:05 IST

Among the changes that Musk has proposed for Twitter are a paid subscription at $8 a month, a reboot of Vines (short-form video service) and formation of a content moderation council

Why Indian advertisers are still rooting for Musk’s Twitter

A paid subscription model will allow Twitter access to its user database, which could potentially be a goldmine for brands…

By Christina Moniz

November 8, 2022 09:38 IST

As per the company, the campaign is set to launch on Facebook and YouTube.

Agoda ropes in Rashmika Mandanna for launch of digital ad campaign

The campaign was produced by Craft and directed by Shekhar Kamble.

By BrandWagon Online

November 7, 2022 19:04 IST

Prior to his appointment, Ajmera comes with the expertise of identifying new markets and expanding business across geographies for leading companies

UNIVO names Abhishek Ajmera as its new chief sales and marketing officer

As part of this appointment, his role includes focusing his energies to make the company the most preferred online program…

By BrandWagon Online

November 7, 2022 18:24 IST

As per the company, well-known names from the Valorant world such as Paper Rex, Team Secret, RRQ, among others will be competing under one roof

Galaxy Racer joins hands with Sunburn for Valorant India International

The event will have Sunburn as the official venue partner, which will kick start in Hyderabad from November 18 to…

By BrandWagon Online

November 7, 2022 17:41 IST

social media, social media marketing, social media business, social media jewellers

People under 30 likely to trust social media sites as much as national new outlets: Report

36% among those ages 30 to 49, 25% among those 50 to 64, and just 20% among those 65 and…

By BrandWagon Online

November 7, 2022 17:13 IST

Prime Video mobile edition provides Standard Definition (SD) quality streaming to customers

Prime Video mobile edition available for Rs 599 per year

The mobile edition will be available to all customers in India, the company said in a statement

By BrandWagon Online

November 7, 2022 16:33 IST

Lotus Make-Up names Vaani Kapoor as its brand ambassador for Proedit and Ecostay range

Kapoor will appear in a high-voltage multimedia campaign spanning digital, over-the-top (OTT) platforms, out-of-home (OOH), social media, and multiplexes across India

By BrandWagon Online

Updated: November 7, 2022 16:04 IST

Westside assign its digital marketing mandate to Oktobuzz

A part of its mandate will also include improving its overall online presence through data-led digital campaigns and other Mar-tech…

By BrandWagon Online

November 7, 2022 15:05 IST

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