Moloco’s Siddharth Jhawar on optimisation of ad targeting and impact of the company’s multi-year strategic partnership with Viacom18 Premium Story
Head Digital Works aka A23 Games ends FY23 with gross revenue of Rs 1,100 crore; to maintain 50% profitability Premium Story
Premium beauty segment growing 2x faster High-end items in demand, says 82°E co-founder Shah By Ayanti BeraDecember 21, 2023 08:59 IST
Hopeful OTT regulations will come later: Vittal Right of way, spectrum reforms will improve quality of service By Jatin GroverDecember 21, 2023 08:40 IST
YearEnder 2023: From Korean to Indian the make-up industry made up with lipstick and more Premium Story The Indian cosmetics products market size is estimated at $1.35 billion in 2023 and is further projected to reach $… By Yukta RajDecember 21, 2023 08:16 IST
Sony to stay put! Fresh lifeline for Zee as the merger saga continues… The deal to create a $10 billion media and entertainment powerhouse was first announced two years ago but has been… By Breaking News DeskUpdated: December 20, 2023 22:35 IST
Wobble Personal Audio ropes in Ayushmann Khurrana as its brand ambassador Khurrana will spearhead the campaign named #TimeToWobble By BrandWagon OnlineDecember 20, 2023 19:00 IST
Is the Sony-Zee merger in danger? What went wrong … Back in December 2021, Sony Pictures announced the acquisition of ZEEL (ZEE Entertainment Enterprises Limited), followed by a subsequent merger… By Surabhi PandeyUpdated: December 20, 2023 22:36 IST
India’s $12 billion digital media market to become three times by 2030; OTT, core gaming and digital ad spend to lead the way, reveals Redseer Strategy Consultants India’s current landscape of Internet users is dominated by a 450-500 million strong cohort of explorers, followed by 300-320 million… By BrandWagon OnlineDecember 20, 2023 17:50 IST
College Vidya rolls out campaign ‘Kya Farak Padta Hai’ The campaign aims to highlight the severity of making casual decisions toward careers in the future, particularly in the context… By BrandWagon OnlineDecember 20, 2023 16:47 IST
Sony’s video game plans leaked by ransomware group The enormous leak includes game road maps, budgets, and detailed information about Insomniac’s upcoming Wolverine game, which a document says… By BrandWagon OnlineDecember 20, 2023 15:50 IST
Swiggy partners with Simpl to enhance convenience for customers ahead of the year-end celebrations Over the last two years alone, Simpl has witnessed a 75% growth in transactions for food and beverages, and hyperlocal… By BrandWagon OnlineDecember 20, 2023 14:50 IST
Runwal Group unveils a brand film ‘Work-life Bliss’ The film is an expression of the company’s dedication to building structures and spaces where moments are shared and cherished By BrandWagon OnlineDecember 20, 2023 13:50 IST
Trinity Gaming India collaborates with Lenovo, Intel and Youtube to launch virtual gaming campaign The games played by the creators include Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop… By BrandWagon OnlineDecember 20, 2023 12:50 IST
Tata Play Binge announces the addition of FanCode With the development, users will have access to LIVE sports content featuring championships of cricket, football, kabaddi, basketball, volleyball, baseball… By BrandWagon OnlineUpdated: December 20, 2023 11:56 IST
ITC Fabelle Chocolates introduces ‘5 Taste Sensations’ The assortment represents the pinnacle of fine taste but also aims to acquaint Indian consumers with Australian Macadamia nuts By BrandWagon OnlineUpdated: December 20, 2023 11:14 IST
Google plans ad sales restructuring as automation booms Google intended to consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee… By ReutersUpdated: December 20, 2023 11:52 IST
Zee-Sony flip-flop puts Disney-RIL deal in spotlight Disney and Reliance teams are currently in advanced conversations for a proposed merger that will create an entity with a… By Viveat Susan PintoDecember 20, 2023 08:56 IST
Blogger’s Park: Prioritise people over transactions People don’t like to be sold to; they like brands that engage December 20, 2023 08:49 IST
On the spot with Vinod Kunj, founder and CCO, Thought Blurb Communications Self-deprecatory stance makes the brand endearing By Akanksha NagarDecember 20, 2023 08:41 IST
China Military Day Parade: Xi, Putin and Kim send message of unity as Beijing displays military power
‘China is never intimidated by bullies’: Xi Jinping’s blunt message after Trump’s conspiracy accusations
‘US doesn’t need more visas for Indians,’ says Charlie Kirk; ‘legal immigration displaced American workers’
‘They’re worried about discontented people in China’: Beijing locks out public from taking part in ‘Victory Day’ military parade
